Airtel Platinum 3G is live now at Ahmedbad

We are talking about Digital India these days and the vast possibilities which it brings along.

I have always emphasized on the fact that the world is highly digitized right now. Everybody is online and connected. This is the greatest factor which makes information sharing faster than what it was a decade back. It is also important to have a medium that acts both as a platform and a superfast connection for people to access the digital information.

Well, to be honest, Gujarat is speeding up to catch up with the mobile generation. From the youth to the retired, from the first time mothers to first time female travelers, everyone is gearing up and is accessing information digitally.

One such medium is the mobile network. Since, almost half of the internet users access internet from their smartphones, it is but a mandate to provide services which suit the fast moving generation. Thus, having a ‘Smartphone Network’ will provide the necessary feed to the information hungry people of our generation.

Airtel launched its latest product- Airtel Platinum 3G here in Ahmedabad on 15th October, 2015.

Since I got the opportunity to attend the event, I am writing my first-hand experience about all the benefits they have on offer.

Airtel-Platinum-3G-AhmedabadThe newest launched product, the Platinum 3G will upgrade indoor coverage, improve voice clarity, provide faster internet speeds and has a superior network experience to offer. Not just that, the new Platinum 3G is said to optimize the mobile devices and network engagements in the backend making it a better experience for the customers and also allowing longer battery lives.

Murthy Chaganti, CEO, Gujarat Circle said that Airtel is constantly working towards making a seamless network experience for the customer a reality by consistent innovation and thoughtful investments. He believes that the launch of Platinum 3G is a part of this commitment which in turn will help grow the connectivity of the customers.

With a world class technology intended to deliver a wholesome ‘Smartphone Network’ experience, the launch of Platinum 3G is a step to provide the data savvy customers of Ahmedabad an upper hand while at the same 3G tariffs.

While urging the attendees of the event to definitely try the delicious soup, he said that all the existing 3G customers will automatically be upgraded to Platinum 3G. The coming week, the Airtel team will be spreading the happy news across cities and respective stores.

There was a lot to learn and see at the event. The event also had a kiosk wherein we could get a live experience of platinum 3G.

Now, do you know what the ideal speed of a 3G connection is?

P.S.:- The soup was indeed delicious!

How to Achieve Success with Social PPC?

Social PPC

Are you yet to use the time-tested PPC on social media platforms for the success of your business? Well, it’s a good idea to start NOW. But before you jump on the bandwagon, it’s important to have a plan in place.

What are the keys to success in social PPC?

Here’s a quick look at the important points.

Social Media

Define your target audience

In general, whoever searches for relevant keywords is your audience. But for this purpose, you have to learn a lot more. What is their age? What are their likes and dislikes? What do they do? Where do they live? And lot more things. Isn’t it thrilling?

Identify your goal

You must not start with it just because everyone is. Discover why social PPC is essential for your business. Do you need to generate brand awareness? Do you want to engage more audience? Decide what results you want it to achieve. And once you identify your goal plan Social Media ads for you.

Determine the strategies

The next step is to chalk out a proper PPC plan for the social media channels you are active on. Some things work on some platforms while others don’t. Pay attention to this while you formulate your approach. Make sure you will try to gain maximum output from each Chanel you are focusing on.

Create specific segments

A business may cater to different sections of the audience. If yours is in a similar situation, you need to consider the creation of specific social PPC segments to focus on these separate sections.

Next, you also need to consider what works for the different social media platforms.

For Facebook

AlFB Like Social PPCong with using Facebook custom audiences, take advantage of Facebook lookalike audiences. Creating a larger audience is a good thing, especially for making a successful social media campaign, and utilizing these two ways works wonders.

Right side ads are still there, but they are hardly noticeable anymore. Instead, opt for sponsored posts in the newsfeed. This will be noticed by your target audience much easily than the right side ads.

A picture is worth a thousand words. And for Facebook, this is so true! Test all sorts of images for your sponsored posts to see which work best. And stick to similar ones; if they are good, they’ll capture your audience. While selecting images you also need to consider that Facebook Ads might not allow you to use more text on Images so choose accordingly.

For LinkedIn

LinkedIn PPCUse the targeting options to your advantage. Whether you are targeting a broad category of B2B companies or specific job titles and levels, this can work to your advantage. But keep in mind, targeting the decision-makers will be costly.

You have the choice of sponsored ads and sponsored updates for this platform. While you can opt for either, remember that sponsored updates show up on the newsfeed, and thus have better chances of engagement.

LinkedIn PPC is expensive when compared to what other platforms cost. While you may have to shell out $5 per click, the results are so worth it that most businesses treat it as a necessary expense.

For Twitter

Twitter PPCAgain, you have a choice here; you can target either user accounts or keywords. Pick the one that aligns to your business purpose. If your target is B2C, opt for the one that is relevant to consumer content.

A lead generation card is an attachment in the form of a virtual ‘card’ that comes with a tweet. And with it, users can take any action, such as retweet or favorite, without leaving the platform, enhancing usability.

Cost for Twitter PPC is quite high too, as you have to pay for every engagement. This means not only clicks, but retweet, reply, follow, or even a click on the hashtags, images, links, and so on.

BTW did you tried any Social PPC Campaign and you want to add some more information about that?

How Digital Marketers can improve Fu**ing Sales, The Wolf of Wall Street way

The-Wolf-of-WallStreet-Sales-Digital-Marketing

The Wolf of Wall Street is one more movie which impresses me and I so i penning down something about it. Like in my previous articles about inspirational movies for Blogging or Digital Marketing, world, here is one more thought to be shared with all my friends. You can check my previous articles on blogging lesson from 3 Idiots on ShoutMeLoud and What Blogger should learn from Once Upon a time in Mumbai. I assume you have already watched the Leonardo DiCaprio starrer hollywood film, The Wolf of Wall Street because it can not be missed as it was rated 8.3 points on IMDB.

The-Wolf-of-WallStreet-Sales-Digital-Marketing

As Digital Marketers we need to focus on lot many things, specially when we want to increase sales via Digital Making. So how this movie can motivate your sales efforts? Most critical part of the movie and for digital marketers, one should learn from Jordan Belfort (Leonardo) we should keep us motivating and keep the things going on.

Identify Need & Urgency

This is critical for any  Digital Campaign, if you can’t identify urgency for the sale and show that to your potential customers, you might lose them.  If you can’t identify urgency then create one, same like you can see in following video.

You can see that when Jordan (Leonardo) was asking Brad (Jon Bernthal) to “Sell Me The Pen” ,  he simply asked Jordan to write his name and he realized, he is not having pen. Being a Digital Marketer you must keep eye on opportunity not only for your business but also for your client’s business too.

You must have a proper landing page which create urgency for user to fill up the page for an Inquiry or generate sales for you. Have graphic rich banner which generate curiosity about Brand/Product and user will click it more, this is how you will improve your Click Through Rate (CTR) as well as gain more visitors.

Action Items

  • Improvise advertising copy text
  • Check PPC Graphics
  • Make Landing Page user friendly
  • Your Social Media posting should give call for action
  • Realize your prospect user ‘why it is important’

Team Motivation

Irrespective you are Digital Marketer or CEO or any management person, Team motivation is must thing for organization. In movie, if you have seen, how Jordan was motivating his team. It was awesome approach. Entire team felt so motivated that they started shouting (literally) and as leader your job is done.

All you have to do today is pick up that phone and speak the words that I have taught you, and I will make you richer than the most powerful CEO in the United States of fucking America”

– Jordan Belfort, The Wolf of Wall Street

Action Items for leaders

  • Seat with team and motivate them for having higher ranking, Good CTR, High Engagement on Social Media
  • If needed teach team how Social Media engagement will improve
  • Motivate them to do some out of box things like Unusual Ways To Drive Traffic or Traffic generate via Google+
  • Congratulate them every time when your ranking goes higher, your PPC is doing better, your Social Media go viral or your Email conversion ratio will shoot up.

Nothing is Impossible

During entire movie if you might have noticed that Jordan had never ever felt he lost the game. He kept on trying and trying, eventually he won the game.  Life is all about problems but you are the one who choose to how you should take it. For people like Jordan, Dhirubhai Ambani and many other business tycoons “Problems are an opportunities”, they have ability to convert every problem into opportunities.

For Digital Marketers, problems like not getting ranking, PPC campaigns are not preforming well or Social Media issues but they want to come out of it. For SEOs, you must avoid common SEO mistakes and focus for various Keywords on various pages, like company called Let’s Nurture is dealing with iOS App Development and Android App Development so they should focus these keywords on different pages and not on home page, as well as they can focus on various similar keywords for that pages. Same for the other areas.

Action Items

  • Want first page ranking? Try to focus on alternative keywords, Schemes, Page loading time etc
  • Want effective eCommerce paid campaign ? Checkout Product Feeds, Remarketing campaigns
  • Do some innovative ides for Social Media which can go viral

Choose good path

We all know that Jordan used to pump and dump stocks and that is kind of illegal activity and he had been to jail for that. He changed his path latter on and became a motivational speaker, this is how you should stop doing unethical digital marketing practices if you are doing any.

Google’s main object for rolling out Panda and Penguin search engine updates is simply to stop web spamming and unethical SEO practices. The same way Facebook, Twitter and other network keep taking preventing actions for better results.

Action Items

  • Never use Black Hat SEO, if you are doing it stop it immediately
  • You should not buy fake Facebook Fans or Twitter Followers, try to gain through genuine ways
  • There is no shortcut for traffic improvement or any Digital marketing activity

So what’s your suggestion for this post and let me update on whether i have missed anything which i was supposed to cover. And Keep watching good movies.

7 Unusual Ways To Drive Traffic

DriveTraffic

Traffic is very important to increase the ranking and visibility of any site.  To make the site visible people mostly take the help of SEO and write content with keywords that are mostly searched. There can be cases when your content is good, has an eye catchy title and also popular well crafted keyword but enough traffic is not coming into it then you need to try various other methods. Here are some simple yet unusual methods of pulling traffic.

DriveTraffic

Have Brand Ambassador

Superman_eyeshot[1]

Every company has their own brand ambassador who is renowned and people know him/her by name. If you are writing content for the promotion of your site then along with the companies detail and its product you can write a few sentences about  the person, mail  him/here requesting to read whatever written. If you have a customer base or employees you can also send them an invitation and request them to read and spread word of the content. This is promoting website through word of mouth.

Blog Commenting

Blog Commenting

Blog commenting is also another way of driving traffic. You can write comment in blogs that have relevant information and leave link of your content behind requesting the blogger to read yours too.

Twitter Clubs

giphy[1]

Twitter cross promotion is another hidden weapon to attract more traffic to the site. During the process you can tweet on other’s posts and earn points which can be used for promoting your own content. You can also add followers and for doing this you need to follow them. You can also shout out and post status on your twitter page telling people that you have new content for them.

Email Signature

giphy[1]

You can add the link of your content below your mail signature. By doing this any email you send, the receiver will see a link below your signature and out of curiosity would like to check what is there for him/her. check WiseStamp which might help you for email Signatures.

Word of Mouth

Love Me

Spreading your site with the word of mouth is the best and most effective way of driving traffic. You can speak and tell your friends, relatives, and anyone whom you meet about your site. Tell them it’s benefits so that they will come to see if what you conveyed to them is true. You can also speak about your site in seminars and press conference, which I am used to do. You can check my presentations

Social Sites

Social Media

You can make good use of social media sites to drive traffic. You can be a part of communities, comment and share their posts on regular basis so that when you add your link they also eagerly share it with others.  By doing this you can generate massive amount of traffic.

Early adopter of Technologies

giphy[1]

There are also many free platforms where you can promote your site or content for free. For example, Instagram has a large number of followers. You can post a small video or picture here letting everybody know about you. You can also post image on Pinterest. Pinterest has a work of pinning and re-pinning posts. You can like or re-pin other’s posts so that they also visit you and share your posts with others.

Did we miss anything creative way to drive traffic ? Comment with your thoughts.

Will new gTLDs change business dynamics?

OOO-New-gTLD-Domain

One of the major challenges a new business entity facing today is either brand name or registering a suitable domain that gives more mileage on internet & search engines. Nine out of ten enterprises will agree to this fact that keeping a domain name that reflects their business philosophy or what they offer will benefit them in the long run. However, there are thousands of enterprises that devise something unique or sometimes irrelevant to their business. Branding and advertising agencies are ones which boast most unique or sometimes weird domains; they do not insist that there should be at least one keyword in the domain name. Instead, their domain names are suggestive of something far fetched.

Unlike William Shakespeare, who minimized the value of any name (What’s in a name), when it comes to brand’s website, name is everything. And perhaps therefore, almost every brand goes for generic top-level domain names (GTLDs). OOO-New-gTLD-DomainSome of the popular domain class are .com (commercial), .net (originally intended for Internet service providers, but now used for many purposes), .org (for non-profit organizations, industry groups, and others), .gov (U.S. government agencies), .mil (for the military), .edu (for educational institutions); and .int (for international treaties or databases and not much used).Internet Corporation for Assigned Names and Numbers (ICANN) is going to expand GTLD scope and therefore, there are many companies and organizations who will be planning to buy new, custom and costly (GTLDs). Sensing this opportunity, big shots active in different spheres are applying for new GTLDs relevant to them. Moreover, these giant organizations encourage smaller businesses to start mulling the advantages of selecting for new TLD.

Big companies are actively applying for new gTLDs relevant to them, and they have inspired many smaller businesses to start weighing the benefits of opting for a new TLD.

A new .OOO extension

The new ICANN-approved labelling effort increases the approximately 270 top-level websites in use nowadays to a large number of new extensions. Till now, around 2000 applications for gTLDs are awaiting, which range from manufacturers, brand and communities, to big ideas and search phrases.

This means that your product could get a domain name that particularly symbolizes your service mark of niche. Significant brands like Google, Amazon and Microsoft company have already sent their requests for gTLDs, which were scheduled to go live at the end of 2013.

The benefits of gTLDs for big organizations are apparent. However, SMBs will be able to take benefits of topical GTLDs. For an example, a real estate firm known as ‘Robust Real Estate’ might be fortunate enough to get ‘robust.realestate’ as its web address, under the new program. Unforgettable, no?

There is also a new .OOO extension; this is relatively new extension in the market but has potential to gain immense popularity as there are many upcoming enterprises looking for suitable extension.

Open and Closed gTLD

“Open” and “Closed” are two kinds of new gTLDs. Open gTLDs are sellable, enabling merchants to distribute smart website names along with the new extension, as we have mentioned above. Closed ones are for particular companies, like Microsoft company, so that the company can provide its websites from a sector that is specifically theirs.

Regardless of whether or not your product is able to get a short name like “donut.ooo,” you will likely have more – and more affordable – choices than the restricted area of available .com titles at this factor. Though, we estimate that you should anticipate to see cybersquatting and a successful additional industry for the new gTLDs, for sure.

Changing SEO

The new gTLDs will probably modify SEO. For instance, a software retailer who is selling Microsoft products will no longer be able to make any progress in search engines with the help of traditional SEO. Soon, the common online software merchandiser might lose its market share as giants like Microsoft gets brand recognition and respect, which makes them more authentic.

This is the opportunity to earn more bucks. The new norms of gTLDs will provide more credibility to brands, manufacturers, making your websites the go-to place of information and interaction with brands. The new ways make it a bit difficult for any business’ area of strength on a particular segment of the market.

The new dynamics of gTLDs will encourage online merchandisers to showcase their brands in new ways; maybe this new pattern will not support some old concepts of SEO. It is not clear how the tables will turn but it is always advisable to say that brand relevance will be more significant than ever. Every brand has to select a new TLD that is closely connected with brand philosophy.

New gTLDs are coming

As the common customer progressively browses the web from a cellular phone, it is exciting to take a position about the impact of the new gTLDs on mobile branding. It sounds sensible that appropriate and/or branded gTLDs will help customers look for the merchandisers they look for for more quickly than ever.

Right now, the new gTLDs are costlier, but in the future, they seem to perform right into a better, more consolidated consumer.

Perhaps the new gTLDs will become the biggest, most appropriate, and recognisable search tool for branding. How will they work for you?

Merchandising for eCommerce, Learn some tactics for Ecommerce site

Online-Merchandising-Tips

Most of the people when they open shopping site online focus on a variety of things and they are the color scheme, name of the brand and a trendy home page so that it is eye catchy to others. But in reality people who come to shop, do not actually look at the layout of the site. They come in search of quality product which can make their investment worthy. Thus, you must create brand awareness for your product but being trendy is not that important as merchandising.

Many people might come to your eCommerce site, look at the products, get an idea and leave without shopping but the good experience that they gathered because of your proper merchandising will help them understand the product. This will surely improve the impression and ranking of your site.

Online-Merchandising-TipsIn short, merchandising means organizing products in such a way that the user can find whatever they want easily. They must also be able to decide quickly if they want to buy it or not. Here are some tools and tactics to improve online merchandising.

Information

Every product in your online store must have all the basic information which includes its price, image, availability of color and size and also description emphasizing the material used, comfort level, and manufacturer’s detail. This information will not only help the customer, but it will also improve the site’s ranking in the search engine.

Category

Products should be divided into category and sub-categories. Under a category you can place products that are similar but how you present it plays a vital role in the merchandising. Here you can use breadcrumbs in effective way, which will help you to pass correct information to Google

Navigation Pages

Your shopping site should have a home page, product category and sub category page, search option so that users can specify and look whatever they want, a page with product details and a shopping cart. You should also have a product description page to help customers know about the product. You can also have a section where they can put their queries. All these pages must be easily navigable and user friendly.

Review

Most of the shoppers buy product when they know other buyers views. Great comments and rating create a good impression about your site to other customers. You must have a rating and review page in your shopping site. In addition to this you can use Reviews Rich snippets.

Offers / Discounts

You can also come up with ideas where customers can save money and notify them through pop-ups. Discounts, free shipping or even coupon code helps in increasing the views and revenue of the site.

Pricing

Proper pricing is very important to make profit out of the shopping site. People always look for good and cheap products. When you mention the price of the product in your store make sure to mention the market price also. This will enable the customers calculate and understand their saving when shopped from your site.

Focus on Branding

Create brand awareness for your product with the help of social media networks. Initially you can ask your friends and family to like and share your site. Customers trust in your brand will also increase with the number of likes available on your website. Also you should avoid common SEO mistakes.

Did I missing any other things? Add it as comments as well as share your Idea about Ecommerce.

7 Common SEO Mistakes, You should avoid it

Common-SEO-Mistakes

SEO or search engine optimization is a technique used by people to increase their website ranking to make it visible to more users. Google and other search engines are majorly focusing on quality to make sure that the users get relevant and good result when looking for information. This makes SEO very important and here are some mistakes that people commonly make because they are not aware it.

Poor Keyword Selection

Common-SEO-MistakesSelecting keyword is the first and the most important step when it comes to optimization. Mostly when we plan to do SEO for our website we select words that we like and feel that might attract others too. But, this is not true. Something you feel is good for you may not be that important for others. Before selecting keywords you must make proper search and then make sure that your selection is relevant to your content.

Corwded keyword

Most people feel that keyword is very important for optimizing and they keep using it again and again. This is the most common mistake that most of us do, but the truth is that keyword is the backbone when you think about increasing web ranking, but its overuse might have adverse effect. If the mistake is once or twice then the mistake will just effect your position, but if it is repeated then there is a chance that the search engine will penalize you and also blacklist your site permanently.

Duplicity

After the panda and penguin issue Google has become very strict about content quality and its originality. Whatever you write to improve the ranking of the site must not be available anywhere when the Google scrolls. There was a time when people used to just copy paste information from various sites and promoted their site, but now is the world of uniqueness. Your content must be original with proper use of keyword so that it is visible to the users.

Cross Linking

This is the best way of promoting. You can add relevant link in your content so that when the search engine scrolls, it will know that your site has everything that is important for the users. You also check Link Building Strategies 2014

Title

Title plays a very vital role when it comes to SEO. Normally when people promote some brand they use it in the title. But that does not help increase ranking. Many people must be aware of your brand or companies name. The title that you select must reflect the USP of your company or site.

Tags

Your page must be tagged properly because Google will know about the content available in your page through the tags. Most of the people confuse tag with the title. Tags are words that will show up on the top of your browser when saved.

Decide on the Subject

If you plan to optimize your site then make sure that the content is based on the USP of your website. Many people write content on various subjects, but that is just personal blogging. You cannot increase web ranking by writing on various subject. For example, if you have a SEO firm then the website must have different topics on SEO, like its importance, mistakes, how you can promote your website etc.

So what your take on this ? Did I miss anything ? Just in case if you want to admit then let me update if you commit anyone of  them in past.

5 Google Search queries You should try right now

Google-unique-Search-Queries

Google is so part of our life that we are searching almost all the things over the Google search engine, of course apart from lost keys. Did you ever think about your life without Google?

Do you know that users from more than 180 Countries are searching on Google in 145+ languages? Yeah, isn’t it cool? This shows how much Google is penetrating in everyone’s life. Check some more Facts about Google and also check 36+ Digital Marketing Facts

You search everything on Google Including Your Name to whatever product or service you are looking for but I can assure you that out of following list you might not tried some searches yet. So do you want to see some magic while searching over Google?

List of Awesome Search results on Google

Google-Search-Queries

1. Turn your Google search in to the Game

Did you Surprise to see Title? Even I was surprised when I search this first time. But what did I search? Go to Google Image Search box and type “Atari Breakout” and you will the magic. This will convert images as bricks and you can play it with your direction keys.

2. Clean the Search screen in style

Did you get bored with search results? Never mind, search with “Zerg rush” in Google it will, they will eat your search results. Sounds interesting? You should check following video for better visual result or you also can search this in Google.

 

3. Apply “six degrees of separation” theory for Kevin Bacon

Did you hear about “six degrees of separation” theory yet? Well, this theory says everyone is just Six steps or less than Six steps away from each other, you might have Friend of Friend or any other way to connect with people just in Six steps.

So what about Kevin Bacon? Six Degrees of Kevin Bacon were started as Game in which you need to connect any Hollywood celebrity with Kevin Bacon just in Six steps. Based on this Idea, Google launch search results for Six Degrees of Kevin Bacon.

You just need to search something like “Amitabh Bachchan Bacon number” and you will have result that how Amitabh Bachhan is connected to Kevin Bacon, the number shows that he is how many steps far from Kevin.

And the result says “Amitabh Bachchan’s Bacon number is 2 “ and Connection with Amitabh and Kevin goes via Helena Bonham Carter. Isn’t it amazing search string?

Amitabh Bachchan and Helena Bonham Carter appeared in Shantaram.

Helena Bonham Carter and Kevin Bacon appeared in Novocaine.

4.  Spin search screen

If you got bored with your regular search queries then you should turn your search screen spin. I know you are feeling “Yeah, Cool Idea”, so what you need to do? Just search with “do a barrel roll” and see the magic.

5. Tilt your Search Screen

 Want some neck exercise? Try to search work “Tilt” in Google and see your screen is going in sloping position. You need to turn your neck to read it better.

 So Did you enjoyed these all search types? How many of this you heard first time ?

All you wants to know about WordCamp Baroda

WodCamp Baroda

Do you love WordPress and want to know more about WordPress coding or Blogging or any other aspects ? Want to meet WordPress loving people and gain/share knowledge about WordPress ?

If you agree on all / any points then WordCamp Baroda is the event for you and if you are reading this now that means you missed the chance. Never mind WordCamp Mumbai is coming up soon.

What is WordCamp ?

WordCamp is a conference that focuses on everything WordPress. It’s way to meet and greet WordPress lovers. It may be Blogger, Programmer, Digital Marketing, SEO, Author, Consultant, Corporate person, Geek or anyone but the common things between all is WordPress.

Just to update you that first ever WordCamp was held at San Francisco, USA in 2006 and then it started across the globe very soon.

I am one person who missed first WordCamp which was happened at Delhi after Delhi, I was part of every WordCamp across the India and of course feeling proud for that.

What I learn from WordCamp Baroda ?

 There are many awesome speakers were part of WordCamp Baroda. Check the following list of speakers. [Alphabetically shorted]

 Annkur Agrawal

Talk of Annkur was really great and it was more about Mobile generation is coming or already came for few verticals and that too in India. He shares some insight about how his journey started with Blogging / WordPress and so on.

As per Annkur, the top search engine for India is YouTube, which is little surprise to me as well. One more notable thing was in mobile devices “Opera Mini” is one of the leading browser.

Harsh Agrawal

Harsh Agrawal is one of know Indian blogger and Founder of ShoutMeLoud

Harsh’s talk was about WordPress SEO . He share list of some wonderful plugins. Check the following list.

1. Author Link : For Google Authorship

2. Digg Digg : For adding Social icons

3. Google XML Sitemaps : For creating XML Sitemaps

4. SEO Friendly Images : For image optimization

5. WP Robots Txt : For writing robots.txt

6. Date Exclusion SEO : To exclude dates showing on SERPS for better CTR

7. SEO Smart Links : For internal linking

8. WP Total Cache : For increasing server performance

I must pass credit to Gaganpreet Singh who posted this list on his Facebook wall.

Jaydip Parikh

The surprise part was for me that one of participant came to me ask me about my recent blog post about Do relationship link building, I was so surprise that people are reading this in so details.

Do not feel surprise if anyone says that WooCommerce is part of The Top 5 Most Popular eCommerce Platforms

Anyways you can check my PPT as follows,

King Sidharth

King Sidharth is one more speaker who is one of regular speaker during few WordCamps. He talk about Typography during his WordCamp talk, as per this blog post he is going to post slides soon.

Some quick notes take by Gaganpreet

  • Web is made up of 90% of text
  • Use font size between 16px to 18px
  • Recommended letter spacing – 1px
  • Recommended line height : 1.6em
  • Use Font Face. Recommended : Open Sans, Ubuntu, Roboto
  • Use Responsive Typography

Recommended Tool to create perfect typography “Golden Ratio Typography Calculator”

M Nagarajan

He is an IAS officer with Gujarat Government. His presentation was really engaging and best part of his presentation was he wants to develop WordPress community which can help to solve Government problems with WordPress.

Prasath Nadarajah

Prasath is part of Automatic team and he specially travel from Srilanka for WordCamp Baroda. He talked about Extending WP with Filters and Actions. I am not that much geeky so can ‘t explain more about the session.

Samuel Sidler

Samuel is one more Geek from team Automatic. His discussion about how we should contribute to WordPress. This session was like how people are contributing for WordPress community. I feel more and more Indian should start doing this.

Saurabh Shukla

He is the man, how simply he explains about Hooks is really creative. Saurabh tried to make it the simplest version of Hooks.

Siobhan McKeown

Siobhan discussed about Creating Reality: How Free Software empowers us to control our World. And I also do believe that WordPress really empower many individuals and that’s why now close to 20% of Websites are on WordPress.

Sathish Nagarajan

Sathish was co-speaker with me at WordCamp Jabalpur too and his session was one of the engaging session at WordCamp Jabalpur and the same thing repeat at WordCamp Baroda too, he discussed about Creating Large Scale Web Apps using WordPress.

Checkout his PPT as follows.

Over all it was really great experience at WordCamp Baroda. BTW what was your experience ?

36+ Important Digital Marketing Facts, You Should Be Aware Of

Digital-Marketing-Facts

Running the marketing campaigns since long? But good results yet! So, did check the stats and figures before starting work on project. This where, most of the marketers makes mistakes.  How these stats and facts of Digital Marketing impacts, here we figure out-

Statistics of Content on Internet

Digital-Marketing-Facts

  1. In 2013, the trends marketing preference and trend has changed at a drastic speed.  There has been 15% increase of ‘content’, as in this new phase more than links, a compelling and useful content has gain important. So as the fruitful trends of Content Marketing and Social Media Marketing is buzzing all around.
  2. Look, on checking out the ratios and actual figures, we found 62% of companies outsource their content marketing campaign to the creative agency in order to make their content rich and sound well for readers.
  3. Upon that 38% of the companies forms a great content strategy report and measure them properly
  4. It will be surprising for you after knowing that 27million pieces of Contents are shared each day.
  5. Now let’s check the stats about how this content goes viral. 79% of marketers use article publication as a method. 76% of content gets viral and promoted effective via Social Media. 65% content rules and reaches to readers via Blogs. 63% of content  gets spread in form or Newsletter. The most important, the outstanding theme of service or any product gets launched and exposed to audience is via Video, ie. By 52%.

 Digital Marketing

  1. When we say about Digital Marketing, it covers all sort marketing or promotions you do for your brand online. Now, let’s see how digital marketing has impacted in terms of stats.
  2. 87% of marketers do their Content Distribution actively and successfully via Social Media. Most of people have this wrong impression that social media is just consist of few famous social networking sites like Facebook, Twitter, Google+, etc. which is not right. There are tons of other social networking sites which are used to promote content effectively.
  3. 57% of Marketers trusts that the huge advantage of abundant qualified data on web is the best way to gain good profit in terms of conversion rates as well as branding.
  4. This really amazing me, that the ROI of Content Marketing raised upto 3 X 100% which is 300% over the last 3 years. That’s something called real marketing.
  5. Also, it is traced that 50% of Business will use Marketing Automation by 2015 but of course with personal touch to their activities.
  6. A big advantage of content marketing is that it is 31% cheaper than paid search advertisement.

Email

  1. Before proceeding with email marketing, it is must to know about the target audience otherwise the entire email campaign turns to hell.
  2. About 12% of people uses split Work and Personal Email Inboxes, which is important to take care as we must shoot the email as per their preference.
  3. And the big figure is that 80.8% of users report reading email on their mobile devices. So the email quality and content matters more due of increasing mobile users.

 Search Engine Optimization (SEO)

  1. SEO was too much about keywords and links, but it should now more of Relationship link building using keywords in better way. Let’s find how  SEO stats help to improve your strategy and what should be Link Building Strategies 2014
  2. How I or you experience the web? Ofcourse via Google! Hence, 93% of online experiences start by performing search and using search engine. Just a quick Googling! Yo!
  3. Do you know, 131 Billion+ searches are conducted per month on web via. Search engines, so its huge usage of internet rather than other offline sources.
  4. Generally, the SEO methods includes 93% of Keywords, 81% of Title Bags, 67% of Url Structure, which again important and cannot be ignored, and 59% External Link Building. This was the stats following in 2013.
  5. It is fact that 75% of users don’t scroll and checkout for other more results on first page, as they most target on the information they get on first page.
  6. Also, 70-80% of people ignore PPC Advertisement, which we marketer hardly research about before spending money on PPC or running the campaign.
  7. The user on web generally perfect simplified, detailed and well formatted data. Thus, 70% of link search users clicks are organic.
  8. 67% of marketers use free web analytics solutions, which is sometimes, recommended to get various stats and compare in order form better plot for marketing.
  9. It is interesting for organizations or companies that have blog are 434% more indexed pages and 97% more indexed links than companies don’t have blog. So blogging is your well-wisher.

Impacts Of Social Media

  1. Social Media is on hikes now! There are n number of usabilities and roles in any business of social media. Coming to the stats, 2.4 Billion+ Internet users and it is increasing at lightenting speed  are very active on Social Media.
  2. And, when we talk about from the whole figure, 51% active social media users are from India % Indonesia.
  3. Social media is such dynamic platform for users as well as brands and the very important thing is that social media saves your bucks than any other promotion tactics.
  4. But the stats of social media keep changing every next minutes. Well, Brazil is the 3rd largest country users active on G+ in the world.

Mobile

  1. It’s an era of Mobiles, and so the completion among every part of marketing increase as the users are more and more attracted to mobile for internet.
  2. In an year, about 132% search is done via mobiles in 2013, which is big percentage comparing the searches of last few years.
  3. 34% plus of users go online via mobiles.
  4. About 13-20% of global traffic is generated via mobiles and again it is increasing very fast due to new tech mobiles coming market.
  5. If we talk about mobiles, we cannot ignore various mobile Apps. Yes, 65% of mobile users spend their time on using Apps, which includes Games Apps, Productive Apps, Social Apps etc.
  6. With such an dynamic stats, 50% of marketers planned and started even to go for mobile marketing in this year.

So, seems the stats would help you to sharpen and make your Digital Marketing Strategy better and better for coming year. Soon will be sharing how you can plan your make your Digital Marketing Strategy in 2014. Stay tuned!