Posts by jaydip

Airtel Platinum 3G is live now at Ahmedbad

We are talking about Digital India these days and the vast possibilities which it brings along.

I have always emphasized on the fact that the world is highly digitized right now. Everybody is online and connected. This is the greatest factor which makes information sharing faster than what it was a decade back. It is also important to have a medium that acts both as a platform and a superfast connection for people to access the digital information.

Well, to be honest, Gujarat is speeding up to catch up with the mobile generation. From the youth to the retired, from the first time mothers to first time female travelers, everyone is gearing up and is accessing information digitally.

One such medium is the mobile network. Since, almost half of the internet users access internet from their smartphones, it is but a mandate to provide services which suit the fast moving generation. Thus, having a ‘Smartphone Network’ will provide the necessary feed to the information hungry people of our generation.

Airtel launched its latest product- Airtel Platinum 3G here in Ahmedabad on 15th October, 2015.

Since I got the opportunity to attend the event, I am writing my first-hand experience about all the benefits they have on offer.

Airtel-Platinum-3G-AhmedabadThe newest launched product, the Platinum 3G will upgrade indoor coverage, improve voice clarity, provide faster internet speeds and has a superior network experience to offer. Not just that, the new Platinum 3G is said to optimize the mobile devices and network engagements in the backend making it a better experience for the customers and also allowing longer battery lives.

Murthy Chaganti, CEO, Gujarat Circle said that Airtel is constantly working towards making a seamless network experience for the customer a reality by consistent innovation and thoughtful investments. He believes that the launch of Platinum 3G is a part of this commitment which in turn will help grow the connectivity of the customers.

With a world class technology intended to deliver a wholesome ‘Smartphone Network’ experience, the launch of Platinum 3G is a step to provide the data savvy customers of Ahmedabad an upper hand while at the same 3G tariffs.

While urging the attendees of the event to definitely try the delicious soup, he said that all the existing 3G customers will automatically be upgraded to Platinum 3G. The coming week, the Airtel team will be spreading the happy news across cities and respective stores.

There was a lot to learn and see at the event. The event also had a kiosk wherein we could get a live experience of platinum 3G.

Now, do you know what the ideal speed of a 3G connection is?

P.S.:- The soup was indeed delicious!

How to Achieve Success with Social PPC?

Are you yet to use the time-tested PPC on social media platforms for the success of your business? Well, it’s a good idea to start NOW. But before you jump on the bandwagon, it’s important to have a plan in place.

What are the keys to success in social PPC?

Here’s a quick look at the important points.

Social Media

Define your target audience

In general, whoever searches for relevant keywords is your audience. But for this purpose, you have to learn a lot more. What is their age? What are their likes and dislikes? What do they do? Where do they live? And lot more things. Isn’t it thrilling?

Identify your goal

You must not start with it just because everyone is. Discover why social PPC is essential for your business. Do you need to generate brand awareness? Do you want to engage more audience? Decide what results you want it to achieve. And once you identify your goal plan Social Media ads for you.

Determine the strategies

The next step is to chalk out a proper PPC plan for the social media channels you are active on. Some things work on some platforms while others don’t. Pay attention to this while you formulate your approach. Make sure you will try to gain maximum output from each Chanel you are focusing on.

Create specific segments

A business may cater to different sections of the audience. If yours is in a similar situation, you need to consider the creation of specific social PPC segments to focus on these separate sections.

Next, you also need to consider what works for the different social media platforms.

For Facebook

AlFB Like Social PPCong with using Facebook custom audiences, take advantage of Facebook lookalike audiences. Creating a larger audience is a good thing, especially for making a successful social media campaign, and utilizing these two ways works wonders.

Right side ads are still there, but they are hardly noticeable anymore. Instead, opt for sponsored posts in the newsfeed. This will be noticed by your target audience much easily than the right side ads.

A picture is worth a thousand words. And for Facebook, this is so true! Test all sorts of images for your sponsored posts to see which work best. And stick to similar ones; if they are good, they’ll capture your audience. While selecting images you also need to consider that Facebook Ads might not allow you to use more text on Images so choose accordingly.

For LinkedIn

LinkedIn PPCUse the targeting options to your advantage. Whether you are targeting a broad category of B2B companies or specific job titles and levels, this can work to your advantage. But keep in mind, targeting the decision-makers will be costly.

You have the choice of sponsored ads and sponsored updates for this platform. While you can opt for either, remember that sponsored updates show up on the newsfeed, and thus have better chances of engagement.

LinkedIn PPC is expensive when compared to what other platforms cost. While you may have to shell out $5 per click, the results are so worth it that most businesses treat it as a necessary expense.

For Twitter

Twitter PPCAgain, you have a choice here; you can target either user accounts or keywords. Pick the one that aligns to your business purpose. If your target is B2C, opt for the one that is relevant to consumer content.

A lead generation card is an attachment in the form of a virtual ‘card’ that comes with a tweet. And with it, users can take any action, such as retweet or favorite, without leaving the platform, enhancing usability.

Cost for Twitter PPC is quite high too, as you have to pay for every engagement. This means not only clicks, but retweet, reply, follow, or even a click on the hashtags, images, links, and so on.

BTW did you tried any Social PPC Campaign and you want to add some more information about that?

How Digital Marketers can improve Fu**ing Sales, The Wolf of Wall Street way

The Wolf of Wall Street is one more movie which impresses me so, me penning down something about it. Like in my previous articles about inspirational movies for Blogging or Digital Marketing, world, here is one more thought to be shared with all my friends. You can check my previous articles on blogging lesson from 3 Idiots on ShoutMeLoud and What Blogger should learn from Once Upon a time in Mumbai. I assume you have already watched the Leonardo DiCaprio starrer Hollywood film, The Wolf of Wall Street because it can not be missed as it was rated 8.3 points on IMDB.

The-Wolf-of-WallStreet-Sales-Digital-Marketing

As Digital Marketers we need to focus on lot many things, specially when we want to increase sales via Digital Making. So how this movie can motivate your sales efforts? Most critical part of the movie and for digital marketers, one should learn from Jordan Belfort (Leonardo) we should keep us motivated and keep the things going on.

Identify Need & Urgency

This is critical for any  Digital Campaign if you can’t identify urgency for the sale and show that to your potential customers, you might lose them.  If you can’t identify urgency then create one, same like you can see in the following video.

You can see that when Jordan (Leonardo) was asking Brad (Jon Bernthal) to “Sell Me The Pen”,  he simply asked Jordan to write his name and he realized, he is not having the pen. Being a Digital Marketer you must keep eye on opportunity not only for your business but also for your client’s business too.

You must have a proper landing page which creates urgency for the user to fill up the page for an Inquiry or generate sales for you. Have graphic rich banner which generates curiosity about Brand/Product and the user will click it more, this is how you will improve your Click Through Rate (CTR) as well as gain more visitors.

Action Items

  • Improvise advertising copy text
  • Check PPC Graphics
  • Make Landing Page user-friendly
  • Your Social Media posting should give call for action
  • Realize your prospect user ‘why it is important’

Team Motivation

Irrespective you are Digital Marketer or CEO or any management person, Team motivation is must thing for the organization. In the movie, if you have seen, how Jordan was motivating his team. It was an awesome approach. Entire team felt so motivated that they started shouting (literally) and as a leader, your job is done.

All you have to do today is pick up that phone and speak the words that I have taught you, and I will make you richer than the most powerful CEO in the United States of fucking America”

– Jordan Belfort, The Wolf of Wall Street

Action Items for leaders

  • Seat with team and motivate them for having higher ranking, Good CTR, High Engagement on Social Media
  • If needed teach team how Social Media engagement will improve
  • Motivate them to do some out of box things like Unusual Ways To Drive Traffic or Traffic generate via Google+
  • Congratulate them every time when your ranking goes higher, your PPC is doing better, your Social Media go viral or your Email conversion ratio will shoot up.

Nothing is Impossible

During entire movie, if you might have noticed that Jordan had never ever felt he lost the game. He kept on trying and trying, eventually, he won the game.  Life is all about problems but you are the one who chooses to how you should take it. For people like Jordan, Dhirubhai Ambani and many other business tycoons “Problems are opportunities”, they have the ability to convert every problem into opportunities.

For Digital Marketers, problems like not getting ranking, PPC campaigns are not performing well or Social Media issues but they want to come out of it. For SEOs, you must avoid common SEO mistakes and focus on various Keywords on various pages.

Action Items

  • Want first-page ranking? Try to focus on alternative keywords, Schemes, Page loading time etc
  • Want effective eCommerce paid campaign? Check out Product Feeds, Remarketing campaigns
  • Do some innovative ideas for Social Media which can go viral

Choose good path

We all know that Jordan used to pump and dump stocks and that is kind of illegal activity and he had been to jail for that. He changed his path later on and became a motivational speaker, this is how you should stop doing unethical digital marketing practices if you are doing any.

Google’s main object for rolling out Panda and Penguin search engine updates is simply to stop web spamming and unethical SEO practices. The same way Facebook, Twitter and other network keep taking preventing actions for better results.

Action Items

  • Never use Black Hat SEO, if you are doing it stop it immediately
  • You should not buy fake Facebook Fans or Twitter Followers, try to gain through genuine ways
  • There is no shortcut for traffic improvement or any Digital marketing activity

So what’s your suggestion for this post and let me update on whether I have missed anything which I was supposed to cover. And Keep watching good movies.