How Digital Marketers can improve Fu**ing Sales, The Wolf of Wall Street way

The-Wolf-of-WallStreet-Sales-Digital-Marketing

The Wolf of Wall Street is one more movie which impresses me and I so i penning down something about it. Like in my previous articles about inspirational movies for Blogging or Digital Marketing, world, here is one more thought to be shared with all my friends. You can check my previous articles on blogging lesson from 3 Idiots on ShoutMeLoud and What Blogger should learn from Once Upon a time in Mumbai. I assume you have already watched the Leonardo DiCaprio starrer hollywood film, The Wolf of Wall Street because it can not be missed as it was rated 8.3 points on IMDB.

The-Wolf-of-WallStreet-Sales-Digital-Marketing

As Digital Marketers we need to focus on lot many things, specially when we want to increase sales via Digital Making. So how this movie can motivate your sales efforts? Most critical part of the movie and for digital marketers, one should learn from Jordan Belfort (Leonardo) we should keep us motivating and keep the things going on.

Identify Need & Urgency

This is critical for any  Digital Campaign, if you can’t identify urgency for the sale and show that to your potential customers, you might lose them.  If you can’t identify urgency then create one, same like you can see in following video.

You can see that when Jordan (Leonardo) was asking Brad (Jon Bernthal) to “Sell Me The Pen” ,  he simply asked Jordan to write his name and he realized, he is not having pen. Being a Digital Marketer you must keep eye on opportunity not only for your business but also for your client’s business too.

You must have a proper landing page which create urgency for user to fill up the page for an Inquiry or generate sales for you. Have graphic rich banner which generate curiosity about Brand/Product and user will click it more, this is how you will improve your Click Through Rate (CTR) as well as gain more visitors.

Action Items

  • Improvise advertising copy text
  • Check PPC Graphics
  • Make Landing Page user friendly
  • Your Social Media posting should give call for action
  • Realize your prospect user ‘why it is important’

Team Motivation

Irrespective you are Digital Marketer or CEO or any management person, Team motivation is must thing for organization. In movie, if you have seen, how Jordan was motivating his team. It was awesome approach. Entire team felt so motivated that they started shouting (literally) and as leader your job is done.

All you have to do today is pick up that phone and speak the words that I have taught you, and I will make you richer than the most powerful CEO in the United States of fucking America”

– Jordan Belfort, The Wolf of Wall Street

Action Items for leaders

  • Seat with team and motivate them for having higher ranking, Good CTR, High Engagement on Social Media
  • If needed teach team how Social Media engagement will improve
  • Motivate them to do some out of box things like Unusual Ways To Drive Traffic or Traffic generate via Google+
  • Congratulate them every time when your ranking goes higher, your PPC is doing better, your Social Media go viral or your Email conversion ratio will shoot up.

Nothing is Impossible

During entire movie if you might have noticed that Jordan had never ever felt he lost the game. He kept on trying and trying, eventually he won the game.  Life is all about problems but you are the one who choose to how you should take it. For people like Jordan, Dhirubhai Ambani and many other business tycoons “Problems are an opportunities”, they have ability to convert every problem into opportunities.

For Digital Marketers, problems like not getting ranking, PPC campaigns are not preforming well or Social Media issues but they want to come out of it. For SEOs, you must avoid common SEO mistakes and focus for various Keywords on various pages, like company called Let’s Nurture is dealing with iOS App Development and Android App Development so they should focus these keywords on different pages and not on home page, as well as they can focus on various similar keywords for that pages. Same for the other areas.

Action Items

  • Want first page ranking? Try to focus on alternative keywords, Schemes, Page loading time etc
  • Want effective eCommerce paid campaign ? Checkout Product Feeds, Remarketing campaigns
  • Do some innovative ides for Social Media which can go viral

Choose good path

We all know that Jordan used to pump and dump stocks and that is kind of illegal activity and he had been to jail for that. He changed his path latter on and became a motivational speaker, this is how you should stop doing unethical digital marketing practices if you are doing any.

Google’s main object for rolling out Panda and Penguin search engine updates is simply to stop web spamming and unethical SEO practices. The same way Facebook, Twitter and other network keep taking preventing actions for better results.

Action Items

  • Never use Black Hat SEO, if you are doing it stop it immediately
  • You should not buy fake Facebook Fans or Twitter Followers, try to gain through genuine ways
  • There is no shortcut for traffic improvement or any Digital marketing activity

So what’s your suggestion for this post and let me update on whether i have missed anything which i was supposed to cover. And Keep watching good movies.

7 Unusual Ways To Drive Traffic

DriveTraffic

Traffic is very important to increase the ranking and visibility of any site.  To make the site visible people mostly take the help of SEO and write content with keywords that are mostly searched. There can be cases when your content is good, has an eye catchy title and also popular well crafted keyword but enough traffic is not coming into it then you need to try various other methods. Here are some simple yet unusual methods of pulling traffic.

DriveTraffic

Have Brand Ambassador

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Every company has their own brand ambassador who is renowned and people know him/her by name. If you are writing content for the promotion of your site then along with the companies detail and its product you can write a few sentences about  the person, mail  him/here requesting to read whatever written. If you have a customer base or employees you can also send them an invitation and request them to read and spread word of the content. This is promoting website through word of mouth.

Blog Commenting

Blog Commenting

Blog commenting is also another way of driving traffic. You can write comment in blogs that have relevant information and leave link of your content behind requesting the blogger to read yours too.

Twitter Clubs

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Twitter cross promotion is another hidden weapon to attract more traffic to the site. During the process you can tweet on other’s posts and earn points which can be used for promoting your own content. You can also add followers and for doing this you need to follow them. You can also shout out and post status on your twitter page telling people that you have new content for them.

Email Signature

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You can add the link of your content below your mail signature. By doing this any email you send, the receiver will see a link below your signature and out of curiosity would like to check what is there for him/her. check WiseStamp which might help you for email Signatures.

Word of Mouth

Love Me

Spreading your site with the word of mouth is the best and most effective way of driving traffic. You can speak and tell your friends, relatives, and anyone whom you meet about your site. Tell them it’s benefits so that they will come to see if what you conveyed to them is true. You can also speak about your site in seminars and press conference, which I am used to do. You can check my presentations

Social Sites

Social Media

You can make good use of social media sites to drive traffic. You can be a part of communities, comment and share their posts on regular basis so that when you add your link they also eagerly share it with others.  By doing this you can generate massive amount of traffic.

Early adopter of Technologies

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There are also many free platforms where you can promote your site or content for free. For example, Instagram has a large number of followers. You can post a small video or picture here letting everybody know about you. You can also post image on Pinterest. Pinterest has a work of pinning and re-pinning posts. You can like or re-pin other’s posts so that they also visit you and share your posts with others.

Did we miss anything creative way to drive traffic ? Comment with your thoughts.

Will new gTLDs change business dynamics?

OOO-New-gTLD-Domain

One of the major challenges a new business entity facing today is either brand name or registering a suitable domain that gives more mileage on internet & search engines. Nine out of ten enterprises will agree to this fact that keeping a domain name that reflects their business philosophy or what they offer will benefit them in the long run. However, there are thousands of enterprises that devise something unique or sometimes irrelevant to their business. Branding and advertising agencies are ones which boast most unique or sometimes weird domains; they do not insist that there should be at least one keyword in the domain name. Instead, their domain names are suggestive of something far fetched.

Unlike William Shakespeare, who minimized the value of any name (What’s in a name), when it comes to brand’s website, name is everything. And perhaps therefore, almost every brand goes for generic top-level domain names (GTLDs). OOO-New-gTLD-DomainSome of the popular domain class are .com (commercial), .net (originally intended for Internet service providers, but now used for many purposes), .org (for non-profit organizations, industry groups, and others), .gov (U.S. government agencies), .mil (for the military), .edu (for educational institutions); and .int (for international treaties or databases and not much used).Internet Corporation for Assigned Names and Numbers (ICANN) is going to expand GTLD scope and therefore, there are many companies and organizations who will be planning to buy new, custom and costly (GTLDs). Sensing this opportunity, big shots active in different spheres are applying for new GTLDs relevant to them. Moreover, these giant organizations encourage smaller businesses to start mulling the advantages of selecting for new TLD.

Big companies are actively applying for new gTLDs relevant to them, and they have inspired many smaller businesses to start weighing the benefits of opting for a new TLD.

A new .OOO extension

The new ICANN-approved labelling effort increases the approximately 270 top-level websites in use nowadays to a large number of new extensions. Till now, around 2000 applications for gTLDs are awaiting, which range from manufacturers, brand and communities, to big ideas and search phrases.

This means that your product could get a domain name that particularly symbolizes your service mark of niche. Significant brands like Google, Amazon and Microsoft company have already sent their requests for gTLDs, which were scheduled to go live at the end of 2013.

The benefits of gTLDs for big organizations are apparent. However, SMBs will be able to take benefits of topical GTLDs. For an example, a real estate firm known as ‘Robust Real Estate’ might be fortunate enough to get ‘robust.realestate’ as its web address, under the new program. Unforgettable, no?

There is also a new .OOO extension; this is relatively new extension in the market but has potential to gain immense popularity as there are many upcoming enterprises looking for suitable extension.

Open and Closed gTLD

“Open” and “Closed” are two kinds of new gTLDs. Open gTLDs are sellable, enabling merchants to distribute smart website names along with the new extension, as we have mentioned above. Closed ones are for particular companies, like Microsoft company, so that the company can provide its websites from a sector that is specifically theirs.

Regardless of whether or not your product is able to get a short name like “donut.ooo,” you will likely have more – and more affordable – choices than the restricted area of available .com titles at this factor. Though, we estimate that you should anticipate to see cybersquatting and a successful additional industry for the new gTLDs, for sure.

Changing SEO

The new gTLDs will probably modify SEO. For instance, a software retailer who is selling Microsoft products will no longer be able to make any progress in search engines with the help of traditional SEO. Soon, the common online software merchandiser might lose its market share as giants like Microsoft gets brand recognition and respect, which makes them more authentic.

This is the opportunity to earn more bucks. The new norms of gTLDs will provide more credibility to brands, manufacturers, making your websites the go-to place of information and interaction with brands. The new ways make it a bit difficult for any business’ area of strength on a particular segment of the market.

The new dynamics of gTLDs will encourage online merchandisers to showcase their brands in new ways; maybe this new pattern will not support some old concepts of SEO. It is not clear how the tables will turn but it is always advisable to say that brand relevance will be more significant than ever. Every brand has to select a new TLD that is closely connected with brand philosophy.

New gTLDs are coming

As the common customer progressively browses the web from a cellular phone, it is exciting to take a position about the impact of the new gTLDs on mobile branding. It sounds sensible that appropriate and/or branded gTLDs will help customers look for the merchandisers they look for for more quickly than ever.

Right now, the new gTLDs are costlier, but in the future, they seem to perform right into a better, more consolidated consumer.

Perhaps the new gTLDs will become the biggest, most appropriate, and recognisable search tool for branding. How will they work for you?

Merchandising for eCommerce, Learn some tactics for Ecommerce site

Online-Merchandising-Tips

Most of the people when they open shopping site online focus on a variety of things and they are the color scheme, name of the brand and a trendy home page so that it is eye catchy to others. But in reality people who come to shop, do not actually look at the layout of the site. They come in search of quality product which can make their investment worthy. Thus, you must create brand awareness for your product but being trendy is not that important as merchandising.

Many people might come to your eCommerce site, look at the products, get an idea and leave without shopping but the good experience that they gathered because of your proper merchandising will help them understand the product. This will surely improve the impression and ranking of your site.

Online-Merchandising-TipsIn short, merchandising means organizing products in such a way that the user can find whatever they want easily. They must also be able to decide quickly if they want to buy it or not. Here are some tools and tactics to improve online merchandising.

Information

Every product in your online store must have all the basic information which includes its price, image, availability of color and size and also description emphasizing the material used, comfort level, and manufacturer’s detail. This information will not only help the customer, but it will also improve the site’s ranking in the search engine.

Category

Products should be divided into category and sub-categories. Under a category you can place products that are similar but how you present it plays a vital role in the merchandising. Here you can use breadcrumbs in effective way, which will help you to pass correct information to Google

Navigation Pages

Your shopping site should have a home page, product category and sub category page, search option so that users can specify and look whatever they want, a page with product details and a shopping cart. You should also have a product description page to help customers know about the product. You can also have a section where they can put their queries. All these pages must be easily navigable and user friendly.

Review

Most of the shoppers buy product when they know other buyers views. Great comments and rating create a good impression about your site to other customers. You must have a rating and review page in your shopping site. In addition to this you can use Reviews Rich snippets.

Offers / Discounts

You can also come up with ideas where customers can save money and notify them through pop-ups. Discounts, free shipping or even coupon code helps in increasing the views and revenue of the site.

Pricing

Proper pricing is very important to make profit out of the shopping site. People always look for good and cheap products. When you mention the price of the product in your store make sure to mention the market price also. This will enable the customers calculate and understand their saving when shopped from your site.

Focus on Branding

Create brand awareness for your product with the help of social media networks. Initially you can ask your friends and family to like and share your site. Customers trust in your brand will also increase with the number of likes available on your website. Also you should avoid common SEO mistakes.

Did I missing any other things? Add it as comments as well as share your Idea about Ecommerce.

7 Common SEO Mistakes, You should avoid it

Common-SEO-Mistakes

SEO or search engine optimization is a technique used by people to increase their website ranking to make it visible to more users. Google and other search engines are majorly focusing on quality to make sure that the users get relevant and good result when looking for information. This makes SEO very important and here are some mistakes that people commonly make because they are not aware it.

Poor Keyword Selection

Common-SEO-MistakesSelecting keyword is the first and the most important step when it comes to optimization. Mostly when we plan to do SEO for our website we select words that we like and feel that might attract others too. But, this is not true. Something you feel is good for you may not be that important for others. Before selecting keywords you must make proper search and then make sure that your selection is relevant to your content.

Corwded keyword

Most people feel that keyword is very important for optimizing and they keep using it again and again. This is the most common mistake that most of us do, but the truth is that keyword is the backbone when you think about increasing web ranking, but its overuse might have adverse effect. If the mistake is once or twice then the mistake will just effect your position, but if it is repeated then there is a chance that the search engine will penalize you and also blacklist your site permanently.

Duplicity

After the panda and penguin issue Google has become very strict about content quality and its originality. Whatever you write to improve the ranking of the site must not be available anywhere when the Google scrolls. There was a time when people used to just copy paste information from various sites and promoted their site, but now is the world of uniqueness. Your content must be original with proper use of keyword so that it is visible to the users.

Cross Linking

This is the best way of promoting. You can add relevant link in your content so that when the search engine scrolls, it will know that your site has everything that is important for the users. You also check Link Building Strategies 2014

Title

Title plays a very vital role when it comes to SEO. Normally when people promote some brand they use it in the title. But that does not help increase ranking. Many people must be aware of your brand or companies name. The title that you select must reflect the USP of your company or site.

Tags

Your page must be tagged properly because Google will know about the content available in your page through the tags. Most of the people confuse tag with the title. Tags are words that will show up on the top of your browser when saved.

Decide on the Subject

If you plan to optimize your site then make sure that the content is based on the USP of your website. Many people write content on various subjects, but that is just personal blogging. You cannot increase web ranking by writing on various subject. For example, if you have a SEO firm then the website must have different topics on SEO, like its importance, mistakes, how you can promote your website etc.

So what your take on this ? Did I miss anything ? Just in case if you want to admit then let me update if you commit anyone of  them in past.

Link Building is Old School, Do Relationship building

Relationship-Link – Building

[dropcap]Are you[/dropcap] still building spamming links via old school Link- building methods? Let me tell you, the tactics which are gotten followed since a decade.  So, it has become very difficult for SEOs to perform ‘Link-Building’ as the control over the links are not now not in their hands anymore! It is a true fact because –

  • The Links generated from ‘Directories’ are not much effective.Relationship-Link – Building
  • Paid links are risky and tough to cover up.
  • Site networks are easy to catch, etc.
  • And most of Press Release links are nofollowed and will not impact on Google Rankings.

So now, what can be done to get rich and real authority links? As we are left with not any other option, we have to again return to the real public over the web. We actually got suggestions and recommendations from the real people only, so now let’s learns how we can get authorized links.

Don’t do Link-Building, but do Relationship Building

It is actually a bit difficult for spammers. As things and even search is now personalized, it is very important that the content which is optimized and comes in the search results should be useful to people.  Hence, if your content is useful to the person who made the search about the subjective your product or service is, then there starts customer’s and brand relation. Now, as he /she will like the stuff you have there, he will save or bookmark or remember your link. Next time when he will make the search, first of all he will check out the information on your website. So , he will be starting interacting with brand and this can turn to amazing customer or the brand relationship with building natural (real) links too.

Once traffic will increase, you can give rewards as an ebook , ask them for subscription, send them useful information, ask for ratings, and much more.

Be available everywhere socially and technically

Most of us have all our social or blog or community accounts linked with each other. And it is very much recommended to link all your social account. But it is not recommended to share all the automatically content. You must add your manual content with the link which you wanted to share. Automated responses are very less attractive compare to the content you manually add.  That one or two liner content which manually add must be in the format of your suggestion, views or perception or comment with the subjective title and #hashtag. This will lead to generally natural and quality link. This can again help you to quickly get gazed ethically within the search results. When you want to create good ORM and public relations, invest your 20% of time to give solutions to your customers or client. Connect as many communities, and channels you can. And keep yourself updated.

Perform Great, and let your peers talk about you

It is very important if people talking or review about you or brand on public forums, blogs, or open discussion or the best on social media platforms. Again here a natural and quality link will be formed with great testimonial. It is important to use right and such tools which are actually useful to build great online reputation and of course a powerful relationship link-building. Here are few recommended

  • LinkedIn – you can get good second-tier relationship in communities or group related to your product or company.
  • Topsy – you can get many influences, who will find your content useful and will interact with it.
  • Commun.it – Here you will find people, who are seeking and influence you building good interactions.
  • Twiangulate –  You can determine media influential contacts as per your niche interests (with specific demographics and location)
  • Tweekdeck – Great tool to keep your eye on all quick updates.

So, hopefully, the amazingly beautiful concept of Active Relationship Link building is very clear, to all. This method is not just link building, but it is very like earning quality and natural link. Still, if anyone has any suggestions or question about it, kindly comment and do ask.