How to Achieve Success with Social PPC?

Social PPC

Are you yet to use the time-tested PPC on social media platforms for the success of your business? Well, it’s a good idea to start NOW. But before you jump on the bandwagon, it’s important to have a plan in place.

What are the keys to success in social PPC?

Here’s a quick look at the important points.

Social Media

Define your target audience

In general, whoever searches for relevant keywords is your audience. But for this purpose, you have to learn a lot more. What is their age? What are their likes and dislikes? What do they do? Where do they live? And lot more things. Isn’t it thrilling?

Identify your goal

You must not start with it just because everyone is. Discover why social PPC is essential for your business. Do you need to generate brand awareness? Do you want to engage more audience? Decide what results you want it to achieve. And once you identify your goal plan Social Media ads for you.

Determine the strategies

The next step is to chalk out a proper PPC plan for the social media channels you are active on. Some things work on some platforms while others don’t. Pay attention to this while you formulate your approach. Make sure you will try to gain maximum output from each Chanel you are focusing on.

Create specific segments

A business may cater to different sections of the audience. If yours is in a similar situation, you need to consider the creation of specific social PPC segments to focus on these separate sections.

Next, you also need to consider what works for the different social media platforms.

For Facebook

AlFB Like Social PPCong with using Facebook custom audiences, take advantage of Facebook lookalike audiences. Creating a larger audience is a good thing, especially for making a successful social media campaign, and utilizing these two ways works wonders.

Right side ads are still there, but they are hardly noticeable anymore. Instead, opt for sponsored posts in the newsfeed. This will be noticed by your target audience much easily than the right side ads.

A picture is worth a thousand words. And for Facebook, this is so true! Test all sorts of images for your sponsored posts to see which work best. And stick to similar ones; if they are good, they’ll capture your audience. While selecting images you also need to consider that Facebook Ads might not allow you to use more text on Images so choose accordingly.

For LinkedIn

LinkedIn PPCUse the targeting options to your advantage. Whether you are targeting a broad category of B2B companies or specific job titles and levels, this can work to your advantage. But keep in mind, targeting the decision-makers will be costly.

You have the choice of sponsored ads and sponsored updates for this platform. While you can opt for either, remember that sponsored updates show up on the newsfeed, and thus have better chances of engagement.

LinkedIn PPC is expensive when compared to what other platforms cost. While you may have to shell out $5 per click, the results are so worth it that most businesses treat it as a necessary expense.

For Twitter

Twitter PPCAgain, you have a choice here; you can target either user accounts or keywords. Pick the one that aligns to your business purpose. If your target is B2C, opt for the one that is relevant to consumer content.

A lead generation card is an attachment in the form of a virtual ‘card’ that comes with a tweet. And with it, users can take any action, such as retweet or favorite, without leaving the platform, enhancing usability.

Cost for Twitter PPC is quite high too, as you have to pay for every engagement. This means not only clicks, but retweet, reply, follow, or even a click on the hashtags, images, links, and so on.

BTW did you tried any Social PPC Campaign and you want to add some more information about that?

7 Unusual Ways To Drive Traffic

DriveTraffic

Traffic is very important to increase the ranking and visibility of any site.  To make the site visible people mostly take the help of SEO and write content with keywords that are mostly searched. There can be cases when your content is good, has an eye catchy title and also popular well crafted keyword but enough traffic is not coming into it then you need to try various other methods. Here are some simple yet unusual methods of pulling traffic.

DriveTraffic

Have Brand Ambassador

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Every company has their own brand ambassador who is renowned and people know him/her by name. If you are writing content for the promotion of your site then along with the companies detail and its product you can write a few sentences about  the person, mail  him/here requesting to read whatever written. If you have a customer base or employees you can also send them an invitation and request them to read and spread word of the content. This is promoting website through word of mouth.

Blog Commenting

Blog Commenting

Blog commenting is also another way of driving traffic. You can write comment in blogs that have relevant information and leave link of your content behind requesting the blogger to read yours too.

Twitter Clubs

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Twitter cross promotion is another hidden weapon to attract more traffic to the site. During the process you can tweet on other’s posts and earn points which can be used for promoting your own content. You can also add followers and for doing this you need to follow them. You can also shout out and post status on your twitter page telling people that you have new content for them.

Email Signature

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You can add the link of your content below your mail signature. By doing this any email you send, the receiver will see a link below your signature and out of curiosity would like to check what is there for him/her. check WiseStamp which might help you for email Signatures.

Word of Mouth

Love Me

Spreading your site with the word of mouth is the best and most effective way of driving traffic. You can speak and tell your friends, relatives, and anyone whom you meet about your site. Tell them it’s benefits so that they will come to see if what you conveyed to them is true. You can also speak about your site in seminars and press conference, which I am used to do. You can check my presentations

Social Sites

Social Media

You can make good use of social media sites to drive traffic. You can be a part of communities, comment and share their posts on regular basis so that when you add your link they also eagerly share it with others.  By doing this you can generate massive amount of traffic.

Early adopter of Technologies

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There are also many free platforms where you can promote your site or content for free. For example, Instagram has a large number of followers. You can post a small video or picture here letting everybody know about you. You can also post image on Pinterest. Pinterest has a work of pinning and re-pinning posts. You can like or re-pin other’s posts so that they also visit you and share your posts with others.

Did we miss anything creative way to drive traffic ? Comment with your thoughts.

Will new gTLDs change business dynamics?

OOO-New-gTLD-Domain

One of the major challenges a new business entity facing today is either brand name or registering a suitable domain that gives more mileage on internet & search engines. Nine out of ten enterprises will agree to this fact that keeping a domain name that reflects their business philosophy or what they offer will benefit them in the long run. However, there are thousands of enterprises that devise something unique or sometimes irrelevant to their business. Branding and advertising agencies are ones which boast most unique or sometimes weird domains; they do not insist that there should be at least one keyword in the domain name. Instead, their domain names are suggestive of something far fetched.

Unlike William Shakespeare, who minimized the value of any name (What’s in a name), when it comes to brand’s website, name is everything. And perhaps therefore, almost every brand goes for generic top-level domain names (GTLDs). OOO-New-gTLD-DomainSome of the popular domain class are .com (commercial), .net (originally intended for Internet service providers, but now used for many purposes), .org (for non-profit organizations, industry groups, and others), .gov (U.S. government agencies), .mil (for the military), .edu (for educational institutions); and .int (for international treaties or databases and not much used).Internet Corporation for Assigned Names and Numbers (ICANN) is going to expand GTLD scope and therefore, there are many companies and organizations who will be planning to buy new, custom and costly (GTLDs). Sensing this opportunity, big shots active in different spheres are applying for new GTLDs relevant to them. Moreover, these giant organizations encourage smaller businesses to start mulling the advantages of selecting for new TLD.

Big companies are actively applying for new gTLDs relevant to them, and they have inspired many smaller businesses to start weighing the benefits of opting for a new TLD.

A new .OOO extension

The new ICANN-approved labelling effort increases the approximately 270 top-level websites in use nowadays to a large number of new extensions. Till now, around 2000 applications for gTLDs are awaiting, which range from manufacturers, brand and communities, to big ideas and search phrases.

This means that your product could get a domain name that particularly symbolizes your service mark of niche. Significant brands like Google, Amazon and Microsoft company have already sent their requests for gTLDs, which were scheduled to go live at the end of 2013.

The benefits of gTLDs for big organizations are apparent. However, SMBs will be able to take benefits of topical GTLDs. For an example, a real estate firm known as ‘Robust Real Estate’ might be fortunate enough to get ‘robust.realestate’ as its web address, under the new program. Unforgettable, no?

There is also a new .OOO extension; this is relatively new extension in the market but has potential to gain immense popularity as there are many upcoming enterprises looking for suitable extension.

Open and Closed gTLD

“Open” and “Closed” are two kinds of new gTLDs. Open gTLDs are sellable, enabling merchants to distribute smart website names along with the new extension, as we have mentioned above. Closed ones are for particular companies, like Microsoft company, so that the company can provide its websites from a sector that is specifically theirs.

Regardless of whether or not your product is able to get a short name like “donut.ooo,” you will likely have more – and more affordable – choices than the restricted area of available .com titles at this factor. Though, we estimate that you should anticipate to see cybersquatting and a successful additional industry for the new gTLDs, for sure.

Changing SEO

The new gTLDs will probably modify SEO. For instance, a software retailer who is selling Microsoft products will no longer be able to make any progress in search engines with the help of traditional SEO. Soon, the common online software merchandiser might lose its market share as giants like Microsoft gets brand recognition and respect, which makes them more authentic.

This is the opportunity to earn more bucks. The new norms of gTLDs will provide more credibility to brands, manufacturers, making your websites the go-to place of information and interaction with brands. The new ways make it a bit difficult for any business’ area of strength on a particular segment of the market.

The new dynamics of gTLDs will encourage online merchandisers to showcase their brands in new ways; maybe this new pattern will not support some old concepts of SEO. It is not clear how the tables will turn but it is always advisable to say that brand relevance will be more significant than ever. Every brand has to select a new TLD that is closely connected with brand philosophy.

New gTLDs are coming

As the common customer progressively browses the web from a cellular phone, it is exciting to take a position about the impact of the new gTLDs on mobile branding. It sounds sensible that appropriate and/or branded gTLDs will help customers look for the merchandisers they look for for more quickly than ever.

Right now, the new gTLDs are costlier, but in the future, they seem to perform right into a better, more consolidated consumer.

Perhaps the new gTLDs will become the biggest, most appropriate, and recognisable search tool for branding. How will they work for you?

Enhance new Google Plus Photo and Video Editing Features

Google has made our life very easy on Internet. Hence half of the world’s population recognized internet with the snap of home page of Google in their mind.  Google has created such an extraordinary and superb impact on very everyone in the world. In 2009, the trend of ‘Being Social’ came into existence and many social platforms got highlighted. So, after understanding the nature of search results, search type, data and content over the web, Google also went social with an amazing social media platform, introducing the fabulous Google+ in 2011. Google described it as ‘social layer’. Currently till October 2013, it has 540 million users, which is very quick growth.

Google-Plus-photos-videos-editing

To make Google better by including you, your relationships and your interests, Google+ project was started. Today, this social media platform has become very important for any business sector, people, marketers, and of course Google too.  Since it launched, Google + came under many changes, and upgrades as per user experience and usability.  It gives more important to visually content, as users or any layman get entertainment and appreciates photos, video (or movies), animated graphics than text content.  Hence, recently Google plus has added new Photo & Video Editing features, which is just so Awesome.  These features are configured with new functionality which completely compatible with Iproducts like Imovie and IPhoto.  Let’s highlight these features, so that you can use it well and get great user experience.

New Video Editing

Google+ has extended online video editing tools, by now trendy photo editing app in a new version called Auto Awesome Movie.  It’s like most frequently used IMovie, Auto Awesome Movie can accumulate various effects like video sequences, add a soundtrack and even offers a variety of styles and filters.

Outstanding Photo Editing

You know, Google+ has got many new editing features which can compete with the high level Apple’s IPhoto.  It has quick editing functions as auto-enhance. Now the really awesome Auto Awesome allows users to create animated GIFs and all in one sequence photo from a serious of your image collections.

Better Photo Search

Google keeps on changing the photo search algorithm into Google+ photo search.  It actually helps to get the better photo search results not only of yours, but as well as of your friends, and communities.

Today around 400 million users are actively using Google+, as it is second largest social media platform, the gradual growth of active users is increasing. Google keep on updating many new features to make User Experience better and better. So to have such experience, get started with your G+ account and try out the new amazingly awesome editing tools today.