Traffic is very important to increase the ranking and visibility of any site. To make the site visible people mostly take the help of SEO and write content with keywords that are mostly searched. There can be cases when your content is good, has an eye catchy title and also popular well crafted keyword but enough traffic is not coming into it then you need to try various other methods. Here are some simple yet unusual methods of pulling traffic.
Have Brand Ambassador
Every company has their own brand ambassador who is renowned and people know him/her by name. If you are writing content for the promotion of your site then along with the companies detail and its product you can write a few sentences about the person, mail him/here requesting to read whatever written. If you have a customer base or employees you can also send them an invitation and request them to read and spread word of the content. This is promoting website through word of mouth.
Blog commenting is also another way of driving traffic. You can write comment in blogs that have relevant information and leave link of your content behind requesting the blogger to read yours too.
Twitter cross promotion is another hidden weapon to attract more traffic to the site. During the process you can tweet on other’s posts and earn points which can be used for promoting your own content. You can also add followers and for doing this you need to follow them. You can also shout out and post status on your twitter page telling people that you have new content for them.
You can add the link of your content below your mail signature. By doing this any email you send, the receiver will see a link below your signature and out of curiosity would like to check what is there for him/her. check WiseStamp which might help you for email Signatures.
Word of Mouth
Spreading your site with the word of mouth is the best and most effective way of driving traffic. You can speak and tell your friends, relatives, and anyone whom you meet about your site. Tell them it’s benefits so that they will come to see if what you conveyed to them is true. You can also speak about your site in seminars and press conference, which I am used to do. You can check my presentations
You can make good use of social media sites to drive traffic. You can be a part of communities, comment and share their posts on regular basis so that when you add your link they also eagerly share it with others. By doing this you can generate massive amount of traffic.
Early adopter of Technologies
There are also many free platforms where you can promote your site or content for free. For example, Instagram has a large number of followers. You can post a small video or picture here letting everybody know about you. You can also post image on Pinterest. Pinterest has a work of pinning and re-pinning posts. You can like or re-pin other’s posts so that they also visit you and share your posts with others.
Did we miss anything creative way to drive traffic ? Comment with your thoughts.