Posts by jaydip

7 Unusual Ways To Drive Traffic

Traffic is very important to increase the ranking and visibility of any site.  To make the site visible people mostly take the help of SEO and write content with keywords that are mostly searched. There can be cases when your content is good, has an eye catchy title and also popular well crafted keyword but enough traffic is not coming into it then you need to try various other methods. Here are some simple yet unusual methods of pulling traffic.

DriveTraffic

Have Brand Ambassador

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Every company has their own brand ambassador who is renowned and people know him/her by name. If you are writing content for the promotion of your site then along with the companies detail and its product you can write a few sentences about  the person, mail  him/here requesting to read whatever written. If you have a customer base or employees you can also send them an invitation and request them to read and spread word of the content. This is promoting website through word of mouth.

Blog Commenting

Blog Commenting

Blog commenting is also another way of driving traffic. You can write comment in blogs that have relevant information and leave link of your content behind requesting the blogger to read yours too.

Twitter Clubs

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Twitter cross promotion is another hidden weapon to attract more traffic to the site. During the process you can tweet on other’s posts and earn points which can be used for promoting your own content. You can also add followers and for doing this you need to follow them. You can also shout out and post status on your twitter page telling people that you have new content for them.

Email Signature

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You can add the link of your content below your mail signature. By doing this any email you send, the receiver will see a link below your signature and out of curiosity would like to check what is there for him/her. check WiseStamp which might help you for email Signatures.

Word of Mouth

Love Me

Spreading your site with the word of mouth is the best and most effective way of driving traffic. You can speak and tell your friends, relatives, and anyone whom you meet about your site. Tell them it’s benefits so that they will come to see if what you conveyed to them is true. You can also speak about your site in seminars and press conference, which I am used to do. You can check my presentations

Social Sites

Social Media

You can make good use of social media sites to drive traffic. You can be a part of communities, comment and share their posts on regular basis so that when you add your link they also eagerly share it with others.  By doing this you can generate massive amount of traffic.

Early adopter of Technologies

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There are also many free platforms where you can promote your site or content for free. For example, Instagram has a large number of followers. You can post a small video or picture here letting everybody know about you. You can also post image on Pinterest. Pinterest has a work of pinning and re-pinning posts. You can like or re-pin other’s posts so that they also visit you and share your posts with others.

Did we miss anything creative way to drive traffic ? Comment with your thoughts.

Will new gTLDs change business dynamics?

One of the major challenges a new business entity facing today is either brand name or registering a suitable domain that gives more mileage on internet & search engines. Nine out of ten enterprises will agree to this fact that keeping a domain name that reflects their business philosophy or what they offer will benefit them in the long run. However, there are thousands of enterprises that devise something unique or sometimes irrelevant to their business. Branding and advertising agencies are ones which boast most unique or sometimes weird domains; they do not insist that there should be at least one keyword in the domain name. Instead, their domain names are suggestive of something far fetched.

Unlike William Shakespeare, who minimized the value of any name (What’s in a name), when it comes to brand’s website, name is everything. And perhaps therefore, almost every brand goes for generic top-level domain names (GTLDs). OOO-New-gTLD-DomainSome of the popular domain class are .com (commercial), .net (originally intended for Internet service providers, but now used for many purposes), .org (for non-profit organizations, industry groups, and others), .gov (U.S. government agencies), .mil (for the military), .edu (for educational institutions); and .int (for international treaties or databases and not much used).Internet Corporation for Assigned Names and Numbers (ICANN) is going to expand GTLD scope and therefore, there are many companies and organizations who will be planning to buy new, custom and costly (GTLDs). Sensing this opportunity, big shots active in different spheres are applying for new GTLDs relevant to them. Moreover, these giant organizations encourage smaller businesses to start mulling the advantages of selecting for new TLD.

Big companies are actively applying for new gTLDs relevant to them, and they have inspired many smaller businesses to start weighing the benefits of opting for a new TLD.

A new .OOO extension

The new ICANN-approved labelling effort increases the approximately 270 top-level websites in use nowadays to a large number of new extensions. Till now, around 2000 applications for gTLDs are awaiting, which range from manufacturers, brand and communities, to big ideas and search phrases.

This means that your product could get a domain name that particularly symbolizes your service mark of niche. Significant brands like Google, Amazon and Microsoft company have already sent their requests for gTLDs, which were scheduled to go live at the end of 2013.

The benefits of gTLDs for big organizations are apparent. However, SMBs will be able to take benefits of topical GTLDs. For an example, a real estate firm known as ‘Robust Real Estate’ might be fortunate enough to get ‘robust.realestate’ as its web address, under the new program. Unforgettable, no?

There is also a new .OOO extension; this is relatively new extension in the market but has potential to gain immense popularity as there are many upcoming enterprises looking for suitable extension.

Open and Closed gTLD

“Open” and “Closed” are two kinds of new gTLDs. Open gTLDs are sellable, enabling merchants to distribute smart website names along with the new extension, as we have mentioned above. Closed ones are for particular companies, like Microsoft company, so that the company can provide its websites from a sector that is specifically theirs.

Regardless of whether or not your product is able to get a short name like “donut.ooo,” you will likely have more – and more affordable – choices than the restricted area of available .com titles at this factor. Though, we estimate that you should anticipate to see cybersquatting and a successful additional industry for the new gTLDs, for sure.

Changing SEO

The new gTLDs will probably modify SEO. For instance, a software retailer who is selling Microsoft products will no longer be able to make any progress in search engines with the help of traditional SEO. Soon, the common online software merchandiser might lose its market share as giants like Microsoft gets brand recognition and respect, which makes them more authentic.

This is the opportunity to earn more bucks. The new norms of gTLDs will provide more credibility to brands, manufacturers, making your websites the go-to place of information and interaction with brands. The new ways make it a bit difficult for any business’ area of strength on a particular segment of the market.

The new dynamics of gTLDs will encourage online merchandisers to showcase their brands in new ways; maybe this new pattern will not support some old concepts of SEO. It is not clear how the tables will turn but it is always advisable to say that brand relevance will be more significant than ever. Every brand has to select a new TLD that is closely connected with brand philosophy.

New gTLDs are coming

As the common customer progressively browses the web from a cellular phone, it is exciting to take a position about the impact of the new gTLDs on mobile branding. It sounds sensible that appropriate and/or branded gTLDs will help customers look for the merchandisers they look for for more quickly than ever.

Right now, the new gTLDs are costlier, but in the future, they seem to perform right into a better, more consolidated consumer.

Perhaps the new gTLDs will become the biggest, most appropriate, and recognisable search tool for branding. How will they work for you?

Merchandising for eCommerce, Learn some tactics for Ecommerce site

Most of the people when they open shopping site online focus on a variety of things and they are the color scheme, name of the brand and a trendy home page so that it is eye catchy to others. But in reality people who come to shop, do not actually look at the layout of the site. They come in search of quality product which can make their investment worthy. Thus, you must create brand awareness for your product but being trendy is not that important as merchandising.

Many people might come to your eCommerce site, look at the products, get an idea and leave without shopping but the good experience that they gathered because of your proper merchandising will help them understand the product. This will surely improve the impression and ranking of your site.

Online-Merchandising-TipsIn short, merchandising means organizing products in such a way that the user can find whatever they want easily. They must also be able to decide quickly if they want to buy it or not. Here are some tools and tactics to improve online merchandising.

Information

Every product in your online store must have all the basic information which includes its price, image, availability of color and size and also description emphasizing the material used, comfort level, and manufacturer’s detail. This information will not only help the customer, but it will also improve the site’s ranking in the search engine.

Category

Products should be divided into category and sub-categories. Under a category you can place products that are similar but how you present it plays a vital role in the merchandising. Here you can use breadcrumbs in effective way, which will help you to pass correct information to Google

Navigation Pages

Your shopping site should have a home page, product category and sub category page, search option so that users can specify and look whatever they want, a page with product details and a shopping cart. You should also have a product description page to help customers know about the product. You can also have a section where they can put their queries. All these pages must be easily navigable and user friendly.

Review

Most of the shoppers buy product when they know other buyers views. Great comments and rating create a good impression about your site to other customers. You must have a rating and review page in your shopping site. In addition to this you can use Reviews Rich snippets.

Offers / Discounts

You can also come up with ideas where customers can save money and notify them through pop-ups. Discounts, free shipping or even coupon code helps in increasing the views and revenue of the site.

Pricing

Proper pricing is very important to make profit out of the shopping site. People always look for good and cheap products. When you mention the price of the product in your store make sure to mention the market price also. This will enable the customers calculate and understand their saving when shopped from your site.

Focus on Branding

Create brand awareness for your product with the help of social media networks. Initially you can ask your friends and family to like and share your site. Customers trust in your brand will also increase with the number of likes available on your website. Also you should avoid common SEO mistakes.

Did I missing any other things? Add it as comments as well as share your Idea about Ecommerce.