Posts in Digital Marketing

How to Get Your Site to Rank Well on Search Engines

Search engine optimization has become a process that is as much art as it is science. We have a basic idea of what can help us rank better, but the search engines guard their ranking factors quite closely. Google, for example, will tell us that high-quality content is necessary to improve the page rank. When it comes to the exact keyword percentages, though, Google is close-lipped.

Search engines do this to make it harder for spammy websites to manipulate the system. Their reluctance to share more information is understandable, but that doesn’t help legitimate businesses trying to get the best SERP. As a result, SEO is something of a trial and error process – you learn as you go along.

Now, there is a lot of information online, but not all of it is reputable. That’s why we recommend this awesome infographic for getting more data on how to rank in 2019!

The infographic has been well-researched and will give you a basic understanding of SEO and how it has evolved. You’ll get a grounding in the topic, along with actionable tips on what works for modern SEO and what doesn’t.

In this post, we look at the ranking factors that we know about and how to hack those to get the best results for your site. Are you ready to learn more?

Page Speed

Google has been open about the fact that fast-loading sites get preference in terms of SERP, especially on mobile devices. However, it doesn’t tell us how fast our sites should load. According to HubSpot, 47% of visitors expect a site to load within two seconds or less, and one second delay could reduce page views by as much as 11%.

page speed

How do you improve load times? By keeping your site’s file size as small as possible. That fancily animated banner might look cool, but it could do more harm than good if it takes too long to load. Images and videos on the site can also bulk it up considerably.

Check the file size of each image. You can reduce this considerably by saving the photo at a lower resolution or by making its dimensions smaller. Experiment with different sizes and resolutions so that you get the best balance between size and the quality of the image.

High-Quality Content

Longer form content indicates to search engines that a post is more informative. It also keeps readers on your site for longer, which, incidentally, is another the ranking factors. Aim to impress your readers with content by making it valuable to them and crafting it perfectly.

High-quality content helps to establish your company as an expert in the field, so this is an investment worth making on many different levels.

Backlink Profile

A few years ago, if you wanted to boost your ranking, you would make efforts get as many sites to link to yours as possible. Things have changed a lot since then. Search engines now also judge the quality of the sites linking to your site.

Backlinks

The problem with this is that if a spammy, low-quality site links to your site, the association will penalize you. That is why it is essential to be more careful when building backlinks. Whenever it’s possible, build backlinks with authority sites.

It’s also good practice to check which sites have linked to yours regularly. If you find a spammy site linking through to your site, then you should ask your Webmaster to remove the link.

Bounce Rate

We’ve discussed this a little when we were talking about the content on your site and your page speed. The site content is not the only factor that determines the bounce rate, though. The bounce rate refers to how long someone stays on your site.

If they click through and then immediately click away, the search engine will assume that the site was less credible. The algorithm assumes that the click-away was either a result of poor site quality or that the short description in the results was inaccurate.

Bounce Rate

Either way, the result is the same — your site will rank lower. Reduce the chances of this happening by using great content and always making sure that any snippets displayed in results are an accurate reflection of the page.

You should also spend time simplifying the layout of your pages. Make sure that they look clean and uncluttered and that text is broken up into subheadings.

Click-Through Rate

Another thing that search engines use to determine how relevant results are is the click-through rate. If people are not clicking through to your site from the results, it is seen as an indication that the site was not relevant to the search.

That’s why you need to ensure that you work well on any snippets that might be displayed. Make sure that they are interesting, well-written, and accurate.

Use Images

The first impression is the last impression. When it comes to how impressive your site is at first glance, images play a vital role. Choose great images that will capture the attention of visitors, but make sure that the file size is as small as possible.

Use Long-Tailed Keywords

With voice search starting to take off, the value of using single keywords has begun to lessen. People are more likely to use full phrases when conducting a voice search. Also, since search engines have become more adept at understanding the context of queries, the importance of individual keywords has diminished.

Work out some phrases that people might use when looking for your product and start incorporating those into your site.

Final Notes

Improving your search engine ranking is more difficult than it used to be. Search engines can more easily work out which sites have high-value content and which do not. Your best long-term strategy, therefore, should be to create a site and content that is high-quality.

How Digital Marketers can improve Fu**ing Sales, The Wolf of Wall Street way

The Wolf of Wall Street is one more movie which impresses me so, me penning down something about it. Like in my previous articles about inspirational movies for Blogging or Digital Marketing, world, here is one more thought to be shared with all my friends. You can check my previous articles on blogging lesson from 3 Idiots on ShoutMeLoud and What Blogger should learn from Once Upon a time in Mumbai. I assume you have already watched the Leonardo DiCaprio starrer Hollywood film, The Wolf of Wall Street because it can not be missed as it was rated 8.3 points on IMDB.

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As Digital Marketers we need to focus on lot many things, specially when we want to increase sales via Digital Making. So how this movie can motivate your sales efforts? Most critical part of the movie and for digital marketers, one should learn from Jordan Belfort (Leonardo) we should keep us motivated and keep the things going on.

Identify Need & Urgency

This is critical for any  Digital Campaign if you can’t identify urgency for the sale and show that to your potential customers, you might lose them.  If you can’t identify urgency then create one, same like you can see in the following video.

You can see that when Jordan (Leonardo) was asking Brad (Jon Bernthal) to “Sell Me The Pen”,  he simply asked Jordan to write his name and he realized, he is not having the pen. Being a Digital Marketer you must keep eye on opportunity not only for your business but also for your client’s business too.

You must have a proper landing page which creates urgency for the user to fill up the page for an Inquiry or generate sales for you. Have graphic rich banner which generates curiosity about Brand/Product and the user will click it more, this is how you will improve your Click Through Rate (CTR) as well as gain more visitors.

Action Items

  • Improvise advertising copy text
  • Check PPC Graphics
  • Make Landing Page user-friendly
  • Your Social Media posting should give call for action
  • Realize your prospect user ‘why it is important’

Team Motivation

Irrespective you are Digital Marketer or CEO or any management person, Team motivation is must thing for the organization. In the movie, if you have seen, how Jordan was motivating his team. It was an awesome approach. Entire team felt so motivated that they started shouting (literally) and as a leader, your job is done.

All you have to do today is pick up that phone and speak the words that I have taught you, and I will make you richer than the most powerful CEO in the United States of fucking America”

– Jordan Belfort, The Wolf of Wall Street

Action Items for leaders

  • Seat with team and motivate them for having higher ranking, Good CTR, High Engagement on Social Media
  • If needed teach team how Social Media engagement will improve
  • Motivate them to do some out of box things like Unusual Ways To Drive Traffic or Traffic generate via Google+
  • Congratulate them every time when your ranking goes higher, your PPC is doing better, your Social Media go viral or your Email conversion ratio will shoot up.

Nothing is Impossible

During entire movie, if you might have noticed that Jordan had never ever felt he lost the game. He kept on trying and trying, eventually, he won the game.  Life is all about problems but you are the one who chooses to how you should take it. For people like Jordan, Dhirubhai Ambani and many other business tycoons “Problems are opportunities”, they have the ability to convert every problem into opportunities.

For Digital Marketers, problems like not getting ranking, PPC campaigns are not performing well or Social Media issues but they want to come out of it. For SEOs, you must avoid common SEO mistakes and focus on various Keywords on various pages.

Action Items

  • Want first-page ranking? Try to focus on alternative keywords, Schemes, Page loading time etc
  • Want effective eCommerce paid campaign? Check out Product Feeds, Remarketing campaigns
  • Do some innovative ideas for Social Media which can go viral

Choose good path

We all know that Jordan used to pump and dump stocks and that is kind of illegal activity and he had been to jail for that. He changed his path later on and became a motivational speaker, this is how you should stop doing unethical digital marketing practices if you are doing any.

Google’s main object for rolling out Panda and Penguin search engine updates is simply to stop web spamming and unethical SEO practices. The same way Facebook, Twitter and other network keep taking preventing actions for better results.

Action Items

  • Never use Black Hat SEO, if you are doing it stop it immediately
  • You should not buy fake Facebook Fans or Twitter Followers, try to gain through genuine ways
  • There is no shortcut for traffic improvement or any Digital marketing activity

So what’s your suggestion for this post and let me update on whether I have missed anything which I was supposed to cover. And Keep watching good movies.

7 Unusual Ways To Drive Traffic

Traffic is very important to increase the ranking and visibility of any site.  To make the site visible people mostly take the help of SEO and write content with keywords that are mostly searched. There can be cases when your content is good, has an eye catchy title and also popular well crafted keyword but enough traffic is not coming into it then you need to try various other methods. Here are some simple yet unusual methods of pulling traffic.

DriveTraffic

Have Brand Ambassador

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Every company has their own brand ambassador who is renowned and people know him/her by name. If you are writing content for the promotion of your site then along with the companies detail and its product you can write a few sentences about  the person, mail  him/here requesting to read whatever written. If you have a customer base or employees you can also send them an invitation and request them to read and spread word of the content. This is promoting website through word of mouth.

Blog Commenting

Blog Commenting

Blog commenting is also another way of driving traffic. You can write comment in blogs that have relevant information and leave link of your content behind requesting the blogger to read yours too.

Twitter Clubs

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Twitter cross promotion is another hidden weapon to attract more traffic to the site. During the process you can tweet on other’s posts and earn points which can be used for promoting your own content. You can also add followers and for doing this you need to follow them. You can also shout out and post status on your twitter page telling people that you have new content for them.

Email Signature

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You can add the link of your content below your mail signature. By doing this any email you send, the receiver will see a link below your signature and out of curiosity would like to check what is there for him/her. check WiseStamp which might help you for email Signatures.

Word of Mouth

Love Me

Spreading your site with the word of mouth is the best and most effective way of driving traffic. You can speak and tell your friends, relatives, and anyone whom you meet about your site. Tell them it’s benefits so that they will come to see if what you conveyed to them is true. You can also speak about your site in seminars and press conference, which I am used to do. You can check my presentations

Social Sites

Social Media

You can make good use of social media sites to drive traffic. You can be a part of communities, comment and share their posts on regular basis so that when you add your link they also eagerly share it with others.  By doing this you can generate massive amount of traffic.

Early adopter of Technologies

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There are also many free platforms where you can promote your site or content for free. For example, Instagram has a large number of followers. You can post a small video or picture here letting everybody know about you. You can also post image on Pinterest. Pinterest has a work of pinning and re-pinning posts. You can like or re-pin other’s posts so that they also visit you and share your posts with others.

Did we miss anything creative way to drive traffic ? Comment with your thoughts.