As we all know, SEO is an ever changing process. But the way it has been altering lately is both quite amazing and frightening. As a marketing head, we often try our best to stay at the top of Google rankings and work on our SEO practices. Because that’s the only way to intensify our organic search results and position the digital content at a better level. There is a dire need for focusing on the right thing at the right time. To do so, you’ll have to keep a keen eye on the important SEO statistics for making the right marketing decision.
Being the head of your organization, Have you ever paid attention to what your team is doing? Are they pursuing the right metrics? Most importantly, Are they paying utmost attention to what’s trending in the SEO landscape in 2020.
As a Marketing Head, you’ll have several things to do and one of them is to manage your digital marketing team. But, you must also give a free hand to your team for handling the SEO section. It is quite important to know about the latest happenings in the SEO world for not being short while presenting the SEO performance in the meetings. This is the major reason why you should keep a check on your team and know what must be focused in the SEO landscape for the year 2020.
Here, we bring you the top 10 SEO stats that every CMO must know in 2020 for making sure that their SEO efforts are impactful enough to drive higher amounts of traffic and leads.
Top 7 SEO Statistics for 2020
Content With more than 2,000 words come under top 10 Google Search Result
According to a survey conducted, each content that was under the top 10 Google search results was above 2,000 words. One of the most remarkable things was the much higher search result, the longer content would get.
With this, we can say that Google highly favours websites that have richer and better content. It’s not just about the word counts, but it also provides Google with more things to work on while ranking for several other SEO factors.
Each and every organization must make sure that they’re creating content such as thought-leadership articles, pillar pages, and long-form blogs. Such types of content has higher chances of getting backlinks and also improving your overall SEO performance.
On-page Content Development is the Key
According to a recent survey, almost 57% of marketing executives say on-page content development was the most effective SEO tactic.
Based on this SEO statistics, we can surely say that on-page content holds much more importance than just providing some information and keywords. This is the major reason why the contents are getting longer by each passing year.
Want More Organic Views? – Optimize Old Content
One of the essential parts of any clever content or SEO strategy is to get the most out of your content. According to recent SEO statistics, optimizing your older content can provide almost a jump of 106% more organic views.
If you wish to get the most out of your digital marketing ROI, then you must pay attention to optimizing your older content. Besides this, also make sure to update your older blogs as per new stats or information.
In this process don’t forget to curate new content as it is as important as the older ones. Last but not least, curate content that is easily shareable, and have a higher conversion rate.
Rapid Increase in Mobile Traffic
According to a survey, almost 52 percent of online traffic all over the world comes from cell phones whereas 45 percent of it comes from desktop.
After looking at these global SEO statistics, you must make sure to make a mobile friendly site. But before doing that, it is quite important to have a detailed look at the analytics relating to your site.
Not only cell phones, but even desktops have the capability to bring customers for your site. Well, if you’re looking forward to competing regionally, nationally, and globally, then a mobile friendly site is the best option available.
Page 2 Content has Absolutely No Worth
Your organic click through rate (CTR) is intimately tied to where you’re listed on Google’s search result. According to a survey, only a few 0.78% of searchers are likely to click on the content ranking on page 2 in Google Serp results.
So, you must make sure to create content with the aim to rank on the first page of Google search. If you’re not doing that, you are clearly wasting your precious time. It may take time to be at the top ten, but there are chances that it may happen. So hold on to it.
SEO is Capable of Driving More Traffic
If you wish to be founded by your audiences then you must opt for SEO-optimised organic search rather than social media. According to a recent study, almost 53 percent of all website traffic comes from organic search.
With SEO taking up such a bigger share in traffic, it’s high time to rethink about using SEO as your tool and not social media.
Ranking May Take Longer Than You Think
Ranking on the first page of Google SERP is not everyone’s cup of tea. It takes a lot of time and effort to be at the top. According to recent SEO statistics, almost 60 percent of content raking in the top ten are 3+ years old.
One of the most important things for making a SEO strategy successful is none other than patience. There are hardly 5.7 percent of pages that reach into Google top ten just within a year after being published. Remember to work on your rankings in the long term, someday it will turn fruitful.
These SEO statistics will definitely help CMO’s in knowing how much time and money is to be spent on SEO activities. One of the best ways to reach your audience is to create valuable content and great website designs.
Keeping a tab on latest SEO statistics will provide you with an opportunity to set up a workable SEO strategy. It is quite essential to keep developing a new strategy as with each passing year, there comes up something new.
One of the best ways to have some SEO wins is to perform a SEO audit. With this, you’ll be able to reach your goals in 2020.
We hope this blog on SEO statistics will help your business grow and reach out to a huge number of audiences.
If you have any suggestions or feedback, please feel free to share it in the comments.