If you’re new to the world of (Search Engine Optimization) SEO, there are possibilities of you being lost in it. SEO is a massive ocean of tactics for making your website rank on search engines. As a beginner, you must understand that it takes a lot of effort to rank on various websites like Google, Yahoo, Bing, etc. It is not a single day task but hard work of several months or a year as all of the search engines work on various algorithms. With this, we know what you’re thinking – where to start? For the same reason, Here, we bring you some SEO Tips for Beginners.
People with an experience of working on SEO know what it takes for a website to be at the top position of these search engines. For making a content rank on Google, there are more than 200 ranking factors. We hope now you understand what the discussion was all about. If you wish to make your site rank even after all these challenges, then you must have good knowledge about the basics of SEO. It will be utterly fruitful in making you an SEO expert.
Before giving out the tips and tricks for SEO that will improve your website’s ranking, it is utterly essential to know What SEO is and why there is a need for it?
The term SEO (Search Engine Optimization) makes sure that your website and the content on it is at the top position of the search engine result page (SERP). One can think of it as optimizing your website and its content in a manner that various search engines can understand what your website and its content is all about. With this, the search engines will be able to rank your website and its content high on some specific keywords.
Well, answering the second question, why is there a need for SEO?
Have you ever visited the second or third page of Google result page while looking for answers to your query? If not. That’s where your answer lies.
Learning some Basic SEO Tips will help your website and its content rank better on Google. With higher rankings, there is a greater possibility of people looking at it and then clicking on the same. If all things go according to plans, you’ll acquire sales that will convert into profits.
If you type SEO on search engines for reading about it, there will be almost thousands of results. It would be next to impossible for anyone to read all of them and then apply these in real life. There are times when the information relating to SEO is not relevant for beginners who want to know the basics of it.
Here, we bring you some basic SEO Tips for beginners. These tips will help you in improving the visibility of your website and even its rankings on Google.
SEO Tips and Tricks for Beginners
Optimizing Page Titles and Descriptions
Talking about Page Titles, they are considered to be one of the essential aspects of SEO. If you are doing SEO on Google, then page titles have another level of importance for you.
An optimized page title is always utterly descriptive and short. It helps the users on search engines know what your page is all about. Last but not least, always remember to give a unique page title to every page according to the content of that particular page.
Suppose you’re writing a Home Page Title, Here you need to add the name of your website, its address/ physical location and what it offers.
While writing the other page’s title, You should write specific information regarding the page in a way that the user gets attracted to click it.
Moving on to Page Descriptions, It provides a piece of brief information to users, Google, and other search engines regarding what the page is all about.
There could be a possibility where Google showcases what you have written in the description or may just pick some content from your page.
A proper Meta Description is almost 155-160 characters long. Even the descriptions have to be unique for each page, post, or product of your website. Avoid stuffing keywords and never repeat the title in the description.
SEO Tips for Beginners:
- Your targeted keywords must be included in your descriptive titles and meta descriptions and must give out the important message.
- To increase the visibility of your website or pages, you must consider optimizing your headers, content and images.
Exploring & Applying Relevant Keywords
The starting point to a successful SEO are keywords. As a beginner in SEO, It is essential to know what your potential consumers are searching on search engines. For major organizations or companies, it’s always a mixture of what they do and where.
There are are several ways of targeting the apt keywords with the help of some strategies like:
Thinking about potential keywords
Think about everything that holds relevance for you and your business-like what you do, your physical locations, and the services offered by you. With this, you’ll have all the components that you can mix to make a basic list of keywords.
To take your keyword research process at the next level, you can take the help of several keyword research tools available out there. These tools will provide you with newly identified keywords related to your website or business. Some of the famous research tools for keyword research include ubersuggest and keywordtool.io.
While you’re searching for keywords, you’ll find some suggestions on the search bar. Besides this, there are also some keyword suggestions on the bottom of the page. These keywords could be utterly helpful for you.
SEO Tips for Beginners: When you have a number of keywords, identify them, and pick the one used by your prospective consumers for searching the products or services offered by you.
Understanding Search Intents
While your consumer is searching for your industry or business, there could be several intents behind it. All keywords fall in different categories of intents.
The search intents are of three types like Informational, Navigational, and Transactional.
Informational intent refers to a situation where the user wishes to find some information about some specific topic.
Navigational Intent refers to a situation where the user wants to visit a specific website.
Transactional Intent refers to the situation where a user wants to buy a specific product or avail a specific service.
While targeting your keywords, Don’t ever forget to keep in mind these intents. They can make a huge difference to your website and its content.
SEO Tips for Beginners: For a blog post, you must target informational keywords. The transactional keywords should be used for a product or service page.
Page Content Optimization
One of the SEO tips & tricks to promote your website is optimizing your page content. Before initiating this process, your keyword research must include all the keywords with other ones that are synonymous with them.
There are several elements of a page, such as Header Tags, Body Content, and Images. The Header Tags consist of H1, H2, H3, etc. Whereas the Body Content refers to the text on the page, last but not least, the images are used for supporting the page or content.
Foremost, you must optimize the headings and subheadings of the page. Consider adding keywords that could be apt there.
Secondly, You can promote your business by adding appropriate keywords to your pages. There is nothing to worry about the volume of keywords. Use keywords from your research in a natural manner.
Lastly, Images must be optimized by naming the image, adding an image alt text and image description. If the images are correlated to text, it will make a greater impact.
SEO Tips for Beginners: For increasing your search visibility, you should consider optimizing your headers, content, and images.
Users must be your priority before Search Engines.
As a Beginner in SEO, people mostly try to create content that will attract search engines more than users. If you opt for this method, it will inevitably lead your website or page to be filled with keywords and title tags. Besides this, your whole page will seem unrelatable and unlively to people.
To make your website and its content rank, you must create content that is for users first and then search engines. For the same, you’ll have to know what your users or potential customers are looking forward to finding, solving, or learning with your content. Post this; you’ll have to brainstorm and think of content that would meet up all their requirements in an easier way.
Your audiences should also be your priority as SEO helps in generating revenue. You don’t just want them to find you but also convince them that you’re apt for handling their work.
SEO Tips for Beginners: Audience comes first no matter what. Optimization can be initiated later to earn value out of SEO.
Longer the content, better the results.
Longer content is considered to have better rankings and social shares when compared to the short content. Creating longer content shall be an essential part of your SEO strategy.
Suppose they are looking for a specific query, and your content answers their questions. But there might be situations where users might have additional queries, here longer content work wonders.
While longer content is always meant to outperform the shorter content, there might be situations where this might not hold true. Shorter content is believed to be at the top spot of Google search.
SEO Tips for Beginners: Before creating content, you must consider looking at the search engine results pages (SERPs).
Link Building is the way
Link Building is considered to be the best tips & tricks for SEO. IT can be utterly helpful for increasing the visibility of your competitive keywords. With changing times, Link Building has been getting some bad names. The reason behind it was the ability of links to help and hurt your search engine visibility.
For making your visibility strong enough, you’ll have to get the right kind of links that point towards your site. Such links are important in making several search engines to understand your importance. If you’re still doubtful about it, then follow what Google says, “make sure other sites link to yours”.
High-quality backlinks should be one of your main basic SEO priorities because it can easily skyrocket your ranking. With backlink tools, you can easily get started and hunt down some of those precious backlinks.
SEO Tips for Beginners: To make your site and its content more visible, you must build quality and relevant links.
While starting something new, it always seems difficult, but with time, everything gets better. SEO is a complex topic and will take time for you to understand. But you can take help of these SEO tips and tricks that will help you in making your way through this competitive world.
We hope this blog will help you on SEO Tips for Beginners will give you clarity on SEO and what you should do to make it work.
If you have any suggestions or feedback, please feel free to share in the comments.