Posts tagged Digital Marketing Tips

Link Building is Old School, Do Relationship building

[dropcap]Are you[/dropcap] still building spamming links via old school Link- building methods? Let me tell you, the tactics which are gotten followed since a decade.  So, it has become very difficult for SEOs to perform ‘Link-Building’ as the control over the links are not now not in their hands anymore! It is a true fact because –

  • The Links generated from ‘Directories’ are not much effective.Relationship-Link – Building
  • Paid links are risky and tough to cover up.
  • Site networks are easy to catch, etc.
  • And most of Press Release links are nofollowed and will not impact on Google Rankings.

So now, what can be done to get rich and real authority links? As we are left with not any other option, we have to again return to the real public over the web. We actually got suggestions and recommendations from the real people only, so now let’s learns how we can get authorized links.

Don’t do Link-Building, but do Relationship Building

It is actually a bit difficult for spammers. As things and even search is now personalized, it is very important that the content which is optimized and comes in the search results should be useful to people.  Hence, if your content is useful to the person who made the search about the subjective your product or service is, then there starts customer’s and brand relation. Now, as he /she will like the stuff you have there, he will save or bookmark or remember your link. Next time when he will make the search, first of all he will check out the information on your website. So , he will be starting interacting with brand and this can turn to amazing customer or the brand relationship with building natural (real) links too.

Once traffic will increase, you can give rewards as an ebook , ask them for subscription, send them useful information, ask for ratings, and much more.

Be available everywhere socially and technically

Most of us have all our social or blog or community accounts linked with each other. And it is very much recommended to link all your social account. But it is not recommended to share all the automatically content. You must add your manual content with the link which you wanted to share. Automated responses are very less attractive compare to the content you manually add.  That one or two liner content which manually add must be in the format of your suggestion, views or perception or comment with the subjective title and #hashtag. This will lead to generally natural and quality link. This can again help you to quickly get gazed ethically within the search results. When you want to create good ORM and public relations, invest your 20% of time to give solutions to your customers or client. Connect as many communities, and channels you can. And keep yourself updated.

Perform Great, and let your peers talk about you

It is very important if people talking or review about you or brand on public forums, blogs, or open discussion or the best on social media platforms. Again here a natural and quality link will be formed with great testimonial. It is important to use right and such tools which are actually useful to build great online reputation and of course a powerful relationship link-building. Here are few recommended

  • LinkedIn – you can get good second-tier relationship in communities or group related to your product or company.
  • Topsy – you can get many influences, who will find your content useful and will interact with it.
  • Commun.it – Here you will find people, who are seeking and influence you building good interactions.
  • Twiangulate –  You can determine media influential contacts as per your niche interests (with specific demographics and location)
  • Tweekdeck – Great tool to keep your eye on all quick updates.

So, hopefully, the amazingly beautiful concept of Active Relationship Link building is very clear, to all. This method is not just link building, but it is very like earning quality and natural link. Still, if anyone has any suggestions or question about it, kindly comment and do ask.

7 Practical ways to use Google Plus as Traffic Generator for your site

[dropcap]W[/dropcap]hen you have immense of authentic knowledge about your business and you have an outstanding website with complete information .  To educate about the set of useful information about your products to the  targeted audience is very much important. Now, as per current online marketing methods, marketers prefer to go ‘social’ and be direct to customer or their targeted audience. So when it comes to social media, generally, facebook, twitter and Linkedin popups in everyone’s mind. But the business mans or marketing managers, if  wanted to rock their business to rock online and wants great number sales  via niche traffic on their respective websites, they must not ignore one of the fastest growing and very useful Google’s social media platform ie. Google+.

Google Plus for Traffic

Google+ is designed in such way that it is efficient platform for personalization, networking, and effective online marketing.  Digital Marketing Experts recommend G+ highly for generating niche traffic and good social engagement. But very few marketers are aware about how they can get such a great traffic from Google+ and what can be done to process!

Let’s discuss Top Tips to drive traffic from G+.

1)      Proper Profile Set up & Completion

It is very important to complete the profile with appropriate information.  To validate your or your business’s information a genuine and sorted descriptions should be added to your profile.

  • Add headshot Profile Photo or for brand page add 250 X 250 pixels Brand Logo. Also cover photo is equally important as it cover major part of profile page when any one overview your complete profile.
  • Add a decent, point to point tag line and introduction about yourself, which  should be  designed with  relevant keywords describing you or your business.
  • Complete your basic information (contact details, address, email Id, website, birthday date, etc).
  • Do mention your rewards and achievements in Bragging rights.
  • It is very important to add the other social media links and website links where you contribute the date or information, which actually helps you. If you have a blog or any piece, where you regularly update your new content then link it with your Google+
  • Plus. It is called Authourship, and it will help you to increase your Google Authour Rank.

2)      Find People & Develop Your G+ Circle

In Google + more people should follow you than the number of people you follow. In this way, you will gain more traffic, as more people will be able to see, engage and sharing the information you will share on your wall/timeline.  Make sure you follow the people or brands which are related to your business or interested in your business.

3)      Post Relevant & Valuable Content

Content is the ‘King’. Hence, it is prominent to post valuable, non-spammy and useful content. It should not be too much of links, repetitive keyword stuffing or excessive hashtags. In any Google+ post there should not be more than 2-3 hashtags. Post information which is related to your product and recent updates.  For sales pitch in your content, be very clear and specific with call to actions link within the few posts.

4)      Engage Within Your Circles

Engagement with more and more number of people within your circle will  generates the opportunity for your to be in interaction with many people and build relations. In this way, your circle with grow and it will ultimately generate traffic on your website.  You can  +1 the posts you like or appreciate; share other’s status or information, comment on posts and Q& A. Also, you can mention them by ‘+’ or ‘@’ in your post or comments. This way, you can generate natural and quality links.

5)      Be A Part of Google+ Communities

Communities are always been very useful offline or online. Specifically, Google + Communities helps the business to get showcase and increase the interaction among niche communities with relevant people.  It helps you to share your information, get recent updates about  your business, and also you get unique ideas to develop your brand.  You can join as many as communities and also can create your own communities and share the stuffs as per relevant topic.

6)      Do Google+ Hangouts

Google+ Hangouts is an amazing feature, which make your work reduce and connects your or your brand with the people socially. There is two kinds of hangout, :

1)      Google+ Hangout, which is similar like Google chats but with some advanced way and better user experience than Gtalk chats.

2)      Google + Hangout on Air, which means that broadcasting yourself live via Google+ on Youtube (It automatically records and upload on Youtube and make it live). You can conduct many conferences, meetings, and webinars free.

7)      Visual Content ie. Images, GIFs Animations ad Videos or Movies

To make your post authentic, well nurtured, useful and attractive for users’ content is most important but more than text content visual content is epoch to drive attraction of visitors or readers. You also can try Google Plus Photo & Video Editing Features for better results.

If you use Google+ actively and looking to generate traffic on your website than consider your Google+ social layer platform is vital for you to grow your business.  You can share your tips with us comment under the blog. Also, share with us if you have any queries. Enjoy the amazing Tips.