Posts tagged Featured

How Digital Marketers can improve Fu**ing Sales, The Wolf of Wall Street way

The Wolf of Wall Street is one more movie which impresses me so, me penning down something about it. Like in my previous articles about inspirational movies for Blogging or Digital Marketing, world, here is one more thought to be shared with all my friends. You can check my previous articles on blogging lesson from 3 Idiots on ShoutMeLoud and What Blogger should learn from Once Upon a time in Mumbai. I assume you have already watched the Leonardo DiCaprio starrer Hollywood film, The Wolf of Wall Street because it can not be missed as it was rated 8.3 points on IMDB.

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As Digital Marketers we need to focus on lot many things, specially when we want to increase sales via Digital Making. So how this movie can motivate your sales efforts? Most critical part of the movie and for digital marketers, one should learn from Jordan Belfort (Leonardo) we should keep us motivated and keep the things going on.

Identify Need & Urgency

This is critical for any  Digital Campaign if you can’t identify urgency for the sale and show that to your potential customers, you might lose them.  If you can’t identify urgency then create one, same like you can see in the following video.

You can see that when Jordan (Leonardo) was asking Brad (Jon Bernthal) to “Sell Me The Pen”,  he simply asked Jordan to write his name and he realized, he is not having the pen. Being a Digital Marketer you must keep eye on opportunity not only for your business but also for your client’s business too.

You must have a proper landing page which creates urgency for the user to fill up the page for an Inquiry or generate sales for you. Have graphic rich banner which generates curiosity about Brand/Product and the user will click it more, this is how you will improve your Click Through Rate (CTR) as well as gain more visitors.

Action Items

  • Improvise advertising copy text
  • Check PPC Graphics
  • Make Landing Page user-friendly
  • Your Social Media posting should give call for action
  • Realize your prospect user ‘why it is important’

Team Motivation

Irrespective you are Digital Marketer or CEO or any management person, Team motivation is must thing for the organization. In the movie, if you have seen, how Jordan was motivating his team. It was an awesome approach. Entire team felt so motivated that they started shouting (literally) and as a leader, your job is done.

All you have to do today is pick up that phone and speak the words that I have taught you, and I will make you richer than the most powerful CEO in the United States of fucking America”

– Jordan Belfort, The Wolf of Wall Street

Action Items for leaders

  • Seat with team and motivate them for having higher ranking, Good CTR, High Engagement on Social Media
  • If needed teach team how Social Media engagement will improve
  • Motivate them to do some out of box things like Unusual Ways To Drive Traffic or Traffic generate via Google+
  • Congratulate them every time when your ranking goes higher, your PPC is doing better, your Social Media go viral or your Email conversion ratio will shoot up.

Nothing is Impossible

During entire movie, if you might have noticed that Jordan had never ever felt he lost the game. He kept on trying and trying, eventually, he won the game.  Life is all about problems but you are the one who chooses to how you should take it. For people like Jordan, Dhirubhai Ambani and many other business tycoons “Problems are opportunities”, they have the ability to convert every problem into opportunities.

For Digital Marketers, problems like not getting ranking, PPC campaigns are not performing well or Social Media issues but they want to come out of it. For SEOs, you must avoid common SEO mistakes and focus on various Keywords on various pages.

Action Items

  • Want first-page ranking? Try to focus on alternative keywords, Schemes, Page loading time etc
  • Want effective eCommerce paid campaign? Check out Product Feeds, Remarketing campaigns
  • Do some innovative ideas for Social Media which can go viral

Choose good path

We all know that Jordan used to pump and dump stocks and that is kind of illegal activity and he had been to jail for that. He changed his path later on and became a motivational speaker, this is how you should stop doing unethical digital marketing practices if you are doing any.

Google’s main object for rolling out Panda and Penguin search engine updates is simply to stop web spamming and unethical SEO practices. The same way Facebook, Twitter and other network keep taking preventing actions for better results.

Action Items

  • Never use Black Hat SEO, if you are doing it stop it immediately
  • You should not buy fake Facebook Fans or Twitter Followers, try to gain through genuine ways
  • There is no shortcut for traffic improvement or any Digital marketing activity

So what’s your suggestion for this post and let me update on whether I have missed anything which I was supposed to cover. And Keep watching good movies.

7 Unusual Ways To Drive Traffic

Traffic is very important to increase the ranking and visibility of any site.  To make the site visible people mostly take the help of SEO and write content with keywords that are mostly searched. There can be cases when your content is good, has an eye catchy title and also popular well crafted keyword but enough traffic is not coming into it then you need to try various other methods. Here are some simple yet unusual methods of pulling traffic.

DriveTraffic

Have Brand Ambassador

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Every company has their own brand ambassador who is renowned and people know him/her by name. If you are writing content for the promotion of your site then along with the companies detail and its product you can write a few sentences about  the person, mail  him/here requesting to read whatever written. If you have a customer base or employees you can also send them an invitation and request them to read and spread word of the content. This is promoting website through word of mouth.

Blog Commenting

Blog Commenting

Blog commenting is also another way of driving traffic. You can write comment in blogs that have relevant information and leave link of your content behind requesting the blogger to read yours too.

Twitter Clubs

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Twitter cross promotion is another hidden weapon to attract more traffic to the site. During the process you can tweet on other’s posts and earn points which can be used for promoting your own content. You can also add followers and for doing this you need to follow them. You can also shout out and post status on your twitter page telling people that you have new content for them.

Email Signature

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You can add the link of your content below your mail signature. By doing this any email you send, the receiver will see a link below your signature and out of curiosity would like to check what is there for him/her. check WiseStamp which might help you for email Signatures.

Word of Mouth

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Spreading your site with the word of mouth is the best and most effective way of driving traffic. You can speak and tell your friends, relatives, and anyone whom you meet about your site. Tell them it’s benefits so that they will come to see if what you conveyed to them is true. You can also speak about your site in seminars and press conference, which I am used to do. You can check my presentations

Social Sites

Social Media

You can make good use of social media sites to drive traffic. You can be a part of communities, comment and share their posts on regular basis so that when you add your link they also eagerly share it with others.  By doing this you can generate massive amount of traffic.

Early adopter of Technologies

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There are also many free platforms where you can promote your site or content for free. For example, Instagram has a large number of followers. You can post a small video or picture here letting everybody know about you. You can also post image on Pinterest. Pinterest has a work of pinning and re-pinning posts. You can like or re-pin other’s posts so that they also visit you and share your posts with others.

Did we miss anything creative way to drive traffic ? Comment with your thoughts.

Merchandising for eCommerce, Learn some tactics for Ecommerce site

Most of the people when they open shopping site online focus on a variety of things and they are the color scheme, name of the brand and a trendy home page so that it is eye catchy to others. But in reality people who come to shop, do not actually look at the layout of the site. They come in search of quality product which can make their investment worthy. Thus, you must create brand awareness for your product but being trendy is not that important as merchandising.

Many people might come to your eCommerce site, look at the products, get an idea and leave without shopping but the good experience that they gathered because of your proper merchandising will help them understand the product. This will surely improve the impression and ranking of your site.

Online-Merchandising-TipsIn short, merchandising means organizing products in such a way that the user can find whatever they want easily. They must also be able to decide quickly if they want to buy it or not. Here are some tools and tactics to improve online merchandising.

Information

Every product in your online store must have all the basic information which includes its price, image, availability of color and size and also description emphasizing the material used, comfort level, and manufacturer’s detail. This information will not only help the customer, but it will also improve the site’s ranking in the search engine.

Category

Products should be divided into category and sub-categories. Under a category you can place products that are similar but how you present it plays a vital role in the merchandising. Here you can use breadcrumbs in effective way, which will help you to pass correct information to Google

Navigation Pages

Your shopping site should have a home page, product category and sub category page, search option so that users can specify and look whatever they want, a page with product details and a shopping cart. You should also have a product description page to help customers know about the product. You can also have a section where they can put their queries. All these pages must be easily navigable and user friendly.

Review

Most of the shoppers buy product when they know other buyers views. Great comments and rating create a good impression about your site to other customers. You must have a rating and review page in your shopping site. In addition to this you can use Reviews Rich snippets.

Offers / Discounts

You can also come up with ideas where customers can save money and notify them through pop-ups. Discounts, free shipping or even coupon code helps in increasing the views and revenue of the site.

Pricing

Proper pricing is very important to make profit out of the shopping site. People always look for good and cheap products. When you mention the price of the product in your store make sure to mention the market price also. This will enable the customers calculate and understand their saving when shopped from your site.

Focus on Branding

Create brand awareness for your product with the help of social media networks. Initially you can ask your friends and family to like and share your site. Customers trust in your brand will also increase with the number of likes available on your website. Also you should avoid common SEO mistakes.

Did I missing any other things? Add it as comments as well as share your Idea about Ecommerce.