Posts tagged SEO Tips

Merchandising for eCommerce, Learn some tactics for Ecommerce site

Most of the people when they open shopping site online focus on a variety of things and they are the color scheme, name of the brand and a trendy home page so that it is eye catchy to others. But in reality people who come to shop, do not actually look at the layout of the site. They come in search of quality product which can make their investment worthy. Thus, you must create brand awareness for your product but being trendy is not that important as merchandising.

Many people might come to your eCommerce site, look at the products, get an idea and leave without shopping but the good experience that they gathered because of your proper merchandising will help them understand the product. This will surely improve the impression and ranking of your site.

Online-Merchandising-TipsIn short, merchandising means organizing products in such a way that the user can find whatever they want easily. They must also be able to decide quickly if they want to buy it or not. Here are some tools and tactics to improve online merchandising.

Information

Every product in your online store must have all the basic information which includes its price, image, availability of color and size and also description emphasizing the material used, comfort level, and manufacturer’s detail. This information will not only help the customer, but it will also improve the site’s ranking in the search engine.

Category

Products should be divided into category and sub-categories. Under a category you can place products that are similar but how you present it plays a vital role in the merchandising. Here you can use breadcrumbs in effective way, which will help you to pass correct information to Google

Navigation Pages

Your shopping site should have a home page, product category and sub category page, search option so that users can specify and look whatever they want, a page with product details and a shopping cart. You should also have a product description page to help customers know about the product. You can also have a section where they can put their queries. All these pages must be easily navigable and user friendly.

Review

Most of the shoppers buy product when they know other buyers views. Great comments and rating create a good impression about your site to other customers. You must have a rating and review page in your shopping site. In addition to this you can use Reviews Rich snippets.

Offers / Discounts

You can also come up with ideas where customers can save money and notify them through pop-ups. Discounts, free shipping or even coupon code helps in increasing the views and revenue of the site.

Pricing

Proper pricing is very important to make profit out of the shopping site. People always look for good and cheap products. When you mention the price of the product in your store make sure to mention the market price also. This will enable the customers calculate and understand their saving when shopped from your site.

Focus on Branding

Create brand awareness for your product with the help of social media networks. Initially you can ask your friends and family to like and share your site. Customers trust in your brand will also increase with the number of likes available on your website. Also you should avoid common SEO mistakes.

Did I missing any other things? Add it as comments as well as share your Idea about Ecommerce.

7 Common SEO Mistakes, You should avoid it

SEO or search engine optimization is a technique used by people to increase their website ranking to make it visible to more users. Google and other search engines are majorly focusing on quality to make sure that the users get relevant and good result when looking for information. This makes SEO very important and here are some mistakes that people commonly make because they are not aware it.

Poor Keyword Selection

Common-SEO-MistakesSelecting keyword is the first and the most important step when it comes to optimization. Mostly when we plan to do SEO for our website we select words that we like and feel that might attract others too. But, this is not true. Something you feel is good for you may not be that important for others. Before selecting keywords you must make proper search and then make sure that your selection is relevant to your content.

Corwded keyword

Most people feel that keyword is very important for optimizing and they keep using it again and again. This is the most common mistake that most of us do, but the truth is that keyword is the backbone when you think about increasing web ranking, but its overuse might have adverse effect. If the mistake is once or twice then the mistake will just effect your position, but if it is repeated then there is a chance that the search engine will penalize you and also blacklist your site permanently.

Duplicity

After the panda and penguin issue Google has become very strict about content quality and its originality. Whatever you write to improve the ranking of the site must not be available anywhere when the Google scrolls. There was a time when people used to just copy paste information from various sites and promoted their site, but now is the world of uniqueness. Your content must be original with proper use of keyword so that it is visible to the users.

Cross Linking

This is the best way of promoting. You can add relevant link in your content so that when the search engine scrolls, it will know that your site has everything that is important for the users. You also check Link Building Strategies 2014

Title

Title plays a very vital role when it comes to SEO. Normally when people promote some brand they use it in the title. But that does not help increase ranking. Many people must be aware of your brand or companies name. The title that you select must reflect the USP of your company or site.

Tags

Your page must be tagged properly because Google will know about the content available in your page through the tags. Most of the people confuse tag with the title. Tags are words that will show up on the top of your browser when saved.

Decide on the Subject

If you plan to optimize your site then make sure that the content is based on the USP of your website. Many people write content on various subjects, but that is just personal blogging. You cannot increase web ranking by writing on various subject. For example, if you have a SEO firm then the website must have different topics on SEO, like its importance, mistakes, how you can promote your website etc.

So what your take on this ? Did I miss anything ? Just in case if you want to admit then let me update if you commit anyone of  them in past.

Link Building is Old School, Do Relationship building

[dropcap]Are you[/dropcap] still building spamming links via old school Link- building methods? Let me tell you, the tactics which are gotten followed since a decade.  So, it has become very difficult for SEOs to perform ‘Link-Building’ as the control over the links are not now not in their hands anymore! It is a true fact because –

  • The Links generated from ‘Directories’ are not much effective.Relationship-Link – Building
  • Paid links are risky and tough to cover up.
  • Site networks are easy to catch, etc.
  • And most of Press Release links are nofollowed and will not impact on Google Rankings.

So now, what can be done to get rich and real authority links? As we are left with not any other option, we have to again return to the real public over the web. We actually got suggestions and recommendations from the real people only, so now let’s learns how we can get authorized links.

Don’t do Link-Building, but do Relationship Building

It is actually a bit difficult for spammers. As things and even search is now personalized, it is very important that the content which is optimized and comes in the search results should be useful to people.  Hence, if your content is useful to the person who made the search about the subjective your product or service is, then there starts customer’s and brand relation. Now, as he /she will like the stuff you have there, he will save or bookmark or remember your link. Next time when he will make the search, first of all he will check out the information on your website. So , he will be starting interacting with brand and this can turn to amazing customer or the brand relationship with building natural (real) links too.

Once traffic will increase, you can give rewards as an ebook , ask them for subscription, send them useful information, ask for ratings, and much more.

Be available everywhere socially and technically

Most of us have all our social or blog or community accounts linked with each other. And it is very much recommended to link all your social account. But it is not recommended to share all the automatically content. You must add your manual content with the link which you wanted to share. Automated responses are very less attractive compare to the content you manually add.  That one or two liner content which manually add must be in the format of your suggestion, views or perception or comment with the subjective title and #hashtag. This will lead to generally natural and quality link. This can again help you to quickly get gazed ethically within the search results. When you want to create good ORM and public relations, invest your 20% of time to give solutions to your customers or client. Connect as many communities, and channels you can. And keep yourself updated.

Perform Great, and let your peers talk about you

It is very important if people talking or review about you or brand on public forums, blogs, or open discussion or the best on social media platforms. Again here a natural and quality link will be formed with great testimonial. It is important to use right and such tools which are actually useful to build great online reputation and of course a powerful relationship link-building. Here are few recommended

  • LinkedIn – you can get good second-tier relationship in communities or group related to your product or company.
  • Topsy – you can get many influences, who will find your content useful and will interact with it.
  • Commun.it – Here you will find people, who are seeking and influence you building good interactions.
  • Twiangulate –  You can determine media influential contacts as per your niche interests (with specific demographics and location)
  • Tweekdeck – Great tool to keep your eye on all quick updates.

So, hopefully, the amazingly beautiful concept of Active Relationship Link building is very clear, to all. This method is not just link building, but it is very like earning quality and natural link. Still, if anyone has any suggestions or question about it, kindly comment and do ask.