The way people shop has changed over these years. Now, almost everything is based on online platforms. With the new decade, there has been a change in the way people shop online and the way an eCommerce business is managed. There’s no sense in talking about what eCommerce was earlier, but what matters is where eCommerce is at the moment and where it will further go. Talking about its future, one thing that shows eCommerce is flourishing is the ongoing eCommerce trends. With these trends, you’ll get to know how swiftly eCommerce is growing.
Well, you can also make use of these eCommerce trends to develop your business and make sure that your online store flourishes. But, remember these trends keep on changing with times. So, if you wish to take your eCommerce business to new heights in 2020, then you must ensure to take advantage of all the latest eCommerce trends.
What is the importance of Ecommerce Trends?
With the passing years, the world of eCommerce has become utterly competitive. No matter how much effort you put into your work, still, someone will be ahead of you. If you’re someone who likes to stay ahead of the competition, then you must ensure to keep a constant check on the latest eCommerce trends.
There are times when people don’t pay attention to recent trends in eCommerce thinking that their eCommerce store is mature enough and doesn’t need it. Well, if you do so, then you’ll very soon regret your decision as your store will fall down drastically.
If you wish to be successful in the eCommerce industry, then you must always look ahead of your time. Now as we come into 2020, it is utterly essential to keep a track of the latest eCommerce trends and take advantage of them. These are the reasons why one needs to analyze the recent eCommerce trends and adapt them asap. Doing so will take your eCommerce brand/store ahead of time and also the rivalries.
Latest Ecommerce Trends in 2020
Minimalism is the Key
Most of the brands are turning towards minimalism. Doing so helps them to focus on a particular product rather than going haywire. Putting a lot of choices together makes it difficult for customers to make a decision. Not only that, but the whole experience is below the satisfaction level. In recent times, many companies have started off with just one or two products.
When we talk about minimalism, it’s not just about the products offered or brand identity but also about the neat design of the website. An uncluttered website is key to intensifying your eCommerce sales.
Even if your brand has started up with the concept of simplicity and minimalism having one or two products still has a scope of expanding in the future. There have been several eCommerce stores that initiated with minimalism, but today they have several branches and products.
Personalization To create Individual Experiences
According to a survey, a total of 74% of marketers believe that personalization has a long- lasting impact on building customer relationships. One of the emerging trends in e-business is personalization. Talking further about personalization, it is the key to satisfy your customers by providing them a tailor-made shopping experience.
Majority of people look out for help while buying products on an online platform. Basically, they are confused regarding where to find the product and the entire buying process. In eCommerce business, brands can provide individual experience by giving recommendations of a product that meets their needs.
Recently, the eCommerce sites are going gaga over these eCommerce trends and are using them to provide a better shopping experience to the customers. Personalization can also be done by sending out messages or emails about various offers or sales.
Augmented Reality is the next step
Talking about online shopping, augmented reality is one of the most emerging eCommerce trends in 2020. With augmented reality, customers have the opportunity to not only see the product but also visualize it. This technology can make a huge impact on the decision-making process of an individual.
Augmented reality helps the customers to know how a certain product will look on them or will a product suit the interior of their home. With this technology, customers can see the product and also compare and then proceed to buy.
Chatbots for Better Shopping Experience
When you’re talking about personalization, one thing that makes it possible in the eCommerce sphere is none other than chatbots. These chatbots work as a sales person and both greeter as similar to the brick-and-mortar model.
Chatbots act as a medium of communication between the customers and the eCommerce stores. The primary thought behind chatbots is providing individual attention to customers and also answering their questions.
According to sources, In the year 2020, almost 80% of the eCommerce business will be making use of chatbots. Not only that, but these bots will also be evolving in the coming years.
Better future Post COVID-19
Covid-19 has impacted almost all businesses and surprisingly, it will be the most emerging eCommerce trend in 2020. The majority of physical stores were shut down for several months in order to restrict social movement in the times of coronavirus. Due to this, many people started resorting to online shopping for buying their essentials.
According to a study, COVID-19 will not only give a short term boost to eCommerce but a long-term one. The reason behind this is that people will get used to the comfort and convenience of their home and contactless shopping & payment.
Increase in Voice-based Search
Voice-based search and shopping are becoming more prominent among internet users. The rise in the voice-based search was started back in 2014 when Amazon came up with its smart speaker – Alexa Echo. While this technology is still in its early stages, it is expected to rise in the coming years.
The term voice shopping refers to the non-visual experience where customers will be picking their products by listening to the verbal description of it. Well, there is a drawback of not being able to see the product but majorly it is being used as a sales channel. Generally speaking, the products purchased through voice search are the ones with lower market value such as grocery, cheaper electronic items, etc.
Various Payment Methods
While purchasing from eCommerce stores, people always expect to have more and better options for payment. There are times when people leave carts without completing the process due to lack of payment options and security. This problem is quite evident in international business as the payment options are different over there.
The biggies of the eCommerce market like Amazon and Flipkart save their valued customers’ billing and address details to make the checkout process easier and faster. Majority of eCommerce stores have opted for various payment options like PayPal, Gpay, and Apple pay.
Environmental Issues Impact Buyers
Recently, everyone has started thinking about the ways of saving the environment. Due to these recent trends in the eCommerce industry, the eCommerce stores have to work towards creating sustainable practices. It’s high time for eCommerce businesses to ensure that they are dealing with environmentally friendly practices. One of the ways of doing so is to procure products from fair-trade organizations to help create a greener eCommerce environment.
The driving force behind this change is millennials. Be it buying vegan-based products or free-range meat, millennials are buying it to save the environment. With changing times, people have become more aware of their responsibilities towards the planet. To meet these needs, the eCommerce brands have to provide eco-friendly products.
Increase in Mobile Shopping
Mobile shopping has been growing day by day. According to a report, eCommerce sales on mobile will increase by almost 73% in 2021. With these statistics, it would be stupid to not work on improving the experiences of mobile customers.
Most of the eCommerce customers visit these sites on their mobile phones. The reason behind this is that, It is quite easier to not only buy, but also research about products on cell phones. With better and safer eCommerce experiences, now customers feel comfortable buying products through their cell phones.
The younger generation is much more inclined towards shopping from cell phones that is why it is necessary to optimize your phone for mobile use. So, while optimizing your site, don’t forget to optimize your online store for mobile. Doing so will make your eCommerce site more accessible and effortless for your customers.
Attract Customers Through Subscriptions
One of the most emerging eCommerce trends for retaining customers is to provide subscriptions plans to customers. These plans are utterly useful to retailers as they make it easier to understand the needs of your customers.
With changing times, people are becoming more choosy in buying a subscription plan as even they have a certain budget for the same. So,retailers need to be aware of what makes their subscription a must to have for their customers.
These eCommerce trends have undoubtedly impacted the whole eCommerce industry. Well, there are many more trends that are still in the early stages and are waiting for their turn to enter the market. We never know what customers may expect out of eCommerce stores and that is why they are trying their best to become better and reach new heights.
We hope this blog on eCommerce trends will help your eCommerce business to develop and prosper by reaching out to a large number of customers.
If you have any suggestions or feedback, please feel free to share it in the comments.