One of the major challenges a new business entity facing today is either brand name or registering a suitable domain that gives more mileage on internet & search engines. Nine out of ten enterprises will agree to this fact that keeping a domain name that reflects their business philosophy or what they offer will benefit them in the long run. However, there are thousands of enterprises that devise something unique or sometimes irrelevant to their business. Branding and advertising agencies are ones which boast most unique or sometimes weird domains; they do not insist that there should be at least one keyword in the domain name. Instead, their domain names are suggestive of something far fetched.
Unlike William Shakespeare, who minimized the value of any name (What’s in a name), when it comes to brand’s website, name is everything. And perhaps therefore, almost every brand goes for generic top-level domain names (GTLDs). Some of the popular domain class are .com (commercial), .net (originally intended for Internet service providers, but now used for many purposes), .org (for non-profit organizations, industry groups, and others), .gov (U.S. government agencies), .mil (for the military), .edu (for educational institutions); and .int (for international treaties or databases and not much used).Internet Corporation for Assigned Names and Numbers (ICANN) is going to expand GTLD scope and therefore, there are many companies and organizations who will be planning to buy new, custom and costly (GTLDs). Sensing this opportunity, big shots active in different spheres are applying for new GTLDs relevant to them. Moreover, these giant organizations encourage smaller businesses to start mulling the advantages of selecting for new TLD.
Big companies are actively applying for new gTLDs relevant to them, and they have inspired many smaller businesses to start weighing the benefits of opting for a new TLD.
A new .OOO extension
The new ICANN-approved labelling effort increases the approximately 270 top-level websites in use nowadays to a large number of new extensions. Till now, around 2000 applications for gTLDs are awaiting, which range from manufacturers, brand and communities, to big ideas and search phrases.
This means that your product could get a domain name that particularly symbolizes your service mark of niche. Significant brands like Google, Amazon and Microsoft company have already sent their requests for gTLDs, which were scheduled to go live at the end of 2013.
The benefits of gTLDs for big organizations are apparent. However, SMBs will be able to take benefits of topical GTLDs. For an example, a real estate firm known as ‘Robust Real Estate’ might be fortunate enough to get ‘robust.realestate’ as its web address, under the new program. Unforgettable, no?
There is also a new .OOO extension; this is relatively new extension in the market but has potential to gain immense popularity as there are many upcoming enterprises looking for suitable extension.
Open and Closed gTLD
“Open” and “Closed” are two kinds of new gTLDs. Open gTLDs are sellable, enabling merchants to distribute smart website names along with the new extension, as we have mentioned above. Closed ones are for particular companies, like Microsoft company, so that the company can provide its websites from a sector that is specifically theirs.
Regardless of whether or not your product is able to get a short name like “donut.ooo,” you will likely have more – and more affordable – choices than the restricted area of available .com titles at this factor. Though, we estimate that you should anticipate to see cybersquatting and a successful additional industry for the new gTLDs, for sure.
The new gTLDs will probably modify SEO. For instance, a software retailer who is selling Microsoft products will no longer be able to make any progress in search engines with the help of traditional SEO. Soon, the common online software merchandiser might lose its market share as giants like Microsoft gets brand recognition and respect, which makes them more authentic.
This is the opportunity to earn more bucks. The new norms of gTLDs will provide more credibility to brands, manufacturers, making your websites the go-to place of information and interaction with brands. The new ways make it a bit difficult for any business’ area of strength on a particular segment of the market.
The new dynamics of gTLDs will encourage online merchandisers to showcase their brands in new ways; maybe this new pattern will not support some old concepts of SEO. It is not clear how the tables will turn but it is always advisable to say that brand relevance will be more significant than ever. Every brand has to select a new TLD that is closely connected with brand philosophy.
New gTLDs are coming
As the common customer progressively browses the web from a cellular phone, it is exciting to take a position about the impact of the new gTLDs on mobile branding. It sounds sensible that appropriate and/or branded gTLDs will help customers look for the merchandisers they look for for more quickly than ever.
Right now, the new gTLDs are costlier, but in the future, they seem to perform right into a better, more consolidated consumer.
Perhaps the new gTLDs will become the biggest, most appropriate, and recognisable search tool for branding. How will they work for you?